Bard is a conversational generative artificial intelligence chatbot developed by Google, based initially on the LaMDA family of large language models (LLMs) and later the PaLM LLM. It was developed as a direct response to the rise of OpenAI's ChatGPT, and was released in a limited capacity in March 2023 to lukewarm responses, before expanding to other countries in May.
In November 2022, OpenAI launched ChatGPT, a chatbot based on the GPT-3 family of large language models (LLM). ChatGPT gained worldwide attention following its release, becoming a viral Internet sensation. Alarmed by ChatGPT's potential threat to Google Search, Google executives issued a "code red" alert, reassigning several teams to assist in the company's artificial intelligence (AI) efforts. Sundar Pichai, the CEO of Google and parent company Alphabet, was widely reported to have issued the alert, but Pichai later denied this to The New York Times. In a rare and unprecedented move, Google co-founders Larry Page and Sergey Brin, who had stepped down from their roles as co-CEOs of Alphabet in 2019, were summoned to emergency meetings with company executives to discuss Google's response to ChatGPT.
Earlier that year, the company had unveiled LaMDA, a prototype LLM, but did not release it to the public. When asked by employees at an all-hands meeting whether LaMDA was a missed opportunity for Google to compete with ChatGPT, Pichai and Google AI chief Jeff Dean stated that while the company had similar capabilities to ChatGPT, moving too quickly in that arena would represent a major "reputational risk" due to Google being substantially larger than OpenAI. In January 2023, Google sister company DeepMind CEO Demis Hassabis hinted at plans for a ChatGPT rival, and Google employees were instructed to accelerate progress on a ChatGPT competitor, intensively testing "Apprentice Bard" and other chatbots. Pichai assured investors during Google's quarterly earnings investor call in February that the company had plans to expand LaMDA's availability and applications.