Ecotourism is a form of tourism marketed as "responsible" travel (using what proponents say is sustainable transport) to natural areas, conserving the environment, and improving the well-being of the local people. The stated purpose may be to educate the traveler, to provide funds for ecological conservation, to directly benefit the economic development and political empowerment of local communities, or to foster respect for different cultures and human rights. Since the 1980s, ecotourism has been considered a critical endeavour by environmentalists, who say they want future generations to experience destinations relatively untouched by human intervention. Ecotourism may focus on educating travelers on local environments and natural surroundings with an eye to ecological conservation. Some include in the definition of ecotourism the effort to produce economic opportunities that make the conservation of natural resources financially possible. Generally, ecotourism deals with interaction with biotic components of the natural environments. Ecotourism focuses on what advocates define as socially responsible travel, personal growth, and environmental sustainability. Ecotourism typically involves travel to destinations where flora, fauna, and cultural heritage are the primary attractions. Ecotourism is intended to offer tourists an insight into the impact of human beings on the environment and to foster a greater appreciation of our natural habitats. Ecotourism aims at minimal environmental impact on the areas visited. Besides fostering respect towards the natural environment, ecotourism endeavors to create socio-economic benefits for the communities of the area visited. Responsible ecotourism programs include those that minimize the negative aspects of conventional tourism on the environment and enhance the cultural integrity of local people. Therefore, in addition to evaluating environmental and cultural factors, an integral part of ecotourism is the promotion of recycling, energy efficiency, water conservation, and the creation of economic opportunities for local communities.

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