Online advertising, also known as online marketing, Internet advertising, digital advertising or web advertising, is a form of marketing and advertising which uses the Internet to promote products and services to audiences and platform users. Online advertising includes email marketing, search engine marketing (SEM), social media marketing, many types of display advertising (including web banner advertising), and mobile advertising.
Google LLC (ˈɡuːɡəl) is an American multinational technology company focusing on artificial intelligence, online advertising, search engine technology, cloud computing, computer software, quantum computing, e-commerce, and consumer electronics. It has been referred to as "the most powerful company in the world" and as one of the world's most valuable brands due to its market dominance, data collection, and technological advantages in the field of artificial intelligence. Alongside Amazon, Apple Inc.
Pay-per-click (PPC) is an internet advertising model used to drive traffic to websites, in which an advertiser pays a publisher (typically a search engine, website owner, or a network of websites) when the ad is clicked. Pay-per-click is usually associated with first-tier search engines (such as Google Ads, Amazon Advertising, and Microsoft Advertising formerly Bing Ads). With search engines, advertisers typically bid on keyword phrases relevant to their target market and pay when ads (text-based search ads or shopping ads that are a combination of images and text) are clicked.
Ad blocking or ad filtering is a software capability for blocking or altering online advertising in a web browser, an application or a network. This may be done using browser extensions or other methods. The first ad blocker was Internet Fast Forward, a plugin for the Netscape Navigator browser, developed by PrivNet and released in 1996. The AdBlock extension for Firefox was developed in 2002, with Adblock Plus being released in 2006. uBlock (now called uBlock Origin) was first released in 2014.
Google AdSense is a program run by Google through which website publishers in the Google Network of content sites serve text, images, video, or interactive media advertisements that are targeted to the site content and audience. These advertisements are administered, sorted, and maintained by Google. They can generate revenue on either a per-click or per-impression basis. Google beta-tested a cost-per-action service, but discontinued it in October 2008 in favor of a DoubleClick offering (also owned by Google).
A botnet is a group of Internet-connected devices, each of which runs one or more bots. Botnets can be used to perform Distributed Denial-of-Service (DDoS) attacks, steal data, send spam, and allow the attacker to access the device and its connection. The owner can control the botnet using command and control (C&C) software. The word "botnet" is a portmanteau of the words "robot" and "network". The term is usually used with a negative or malicious connotation.
Google Ads (previously known as Google AdWords) is an online advertising platform developed by Google, where advertisers bid to display brief advertisements, service offerings, product listings, and videos to web users. It can place ads in the results of search engines like Google Search (the Google Search Network), mobile apps, videos, and on non-search websites. Services are offered under a pay-per-click (PPC) pricing model. Google Ads is the main source of revenue for Alphabet Inc., contributing US$168.
In computing, a zombie is a computer connected to the Internet that has been compromised by a hacker via a computer virus, computer worm, or trojan horse program and can be used to perform malicious tasks under the remote direction of the hacker. Zombie computers often coordinate together in a botnet controlled by the hacker, and are used for activities such as spreading e-mail spam and launching distributed denial-of-service attacks (DDoS attacks) against web servers. Most victims are unaware that their computers have become zombies.
Cybercrime is a type of crime involving a computer or a computer network. The computer may have been used in committing the crime, or it may be the target. Cybercrime may harm someone's security or finances. Internationally, both state and non-state actors engage in cybercrimes, including espionage, financial theft, and other cross-border crimes. Cybercrimes crossing international borders and involving the actions of at least one nation-state are sometimes referred to as cyberwarfare.
Spyware (a portmanteau for spying software) is software with malicious behaviour that aims to gather information about a person or organization and send it to another entity in a way that harms the user by violating their privacy, endangering their device's security, or other means. This behaviour may be present in malware and in legitimate software. Websites may engage in spyware behaviours like web tracking. Hardware devices may also be affected. Spyware is frequently associated with advertising and involves many of the same issues.
