Concept

KNVB Cup

Summary
The KNVB Beker (ˌkaːʔɛɱveːˈbeː ˈbeːkər; KNVB Cup), branded as the TOTO KNVB Beker for sponsorship reasons, is a competition in the Netherlands organized by the Royal Dutch Football Association (KNVB) since 1898. It was based on the format of the English FA Cup. Outside the Netherlands, it is often referred to as the Dutch Cup. The tournament consists of all teams from the top four tiers of Dutch league football (Eredivisie, Eerste Divisie, Tweede Divisie and Derde Divisie), as well as the 24 semi-finalists (or replacements) of the six KNVB District Cups. The finals of the tournament traditionally takes place in De Kuip, and has been held there every season since the 1989 final. The winners of the cup compete against the winners of the Eredivisie for the Johan Cruyff Shield, which acts as the curtain raiser for the following season. The competition was conceived during a board meeting of the Dutch Football Association, in The Hague, on 19 January 1898. The tournament began the following season, 1898–99. The first final was played on 9 May 1899 between RAP Amsterdam and HVV Den Haag, and ended in a 1–0 victory for the former thanks to a goal from Julius Hisgen in extra-time. In 1946, the trophy was changed to one made out of silver, which was extremely rare in the immediate aftermath of World War II. That trophy remains in use today. In 2018, a trophy colored in gold was commissioned to commemorate the 100th edition of the tournament. Like many national cup competitions, the name of the tournament has changed with sponsorship. From 1995, the competition went from being the KNVB Beker to being known as the Amstel Cup after the then sponsor Amstel. On 16 August 2005, the name was changed to the Gatorade Cup after the drinks company Gatorade. In 2006, the name returned to being the KNVB Beker with Gatorade remaining as the principal sponsor. On 12 January 2018, it was announced that TOTO would be the name sponsor of the KNVB Cup, until the 2021–22 season. The competition was renamed the TOTO KNVB Beker with immediate effect.
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