Concept

Relationship marketing

Related publications (12)

Innovation capacity of the agricultural sector: network of productive interactions, knowledge transfer and differentiation mechanisms

Economic growth is increasingly explained and driven by knowledge acquisition and firmsâ capabilities to adapt to new evolving situations to fit economic, societal and environmental frames. Strategic behavior of private companies in differentiating and p ...

EPFL2019

Einsatz von Nichtmarktstrategien durch oeffentliche Unternehmen gegenueber dem Staat

Carole Juliane Isabelle Rentsch

Public enterprises operate in the area between the opposing poles of state and market. On the one hand they must meet a wide range of political expectations, and on the other they must fulfil commercial efficiency criteria. This dissertation addresses how ...

EPFL2017

Yes, no, maybe: the ambiguous relationship between State-owned Enterprise and the State

Matthias Finger, Carole Juliane Isabelle Rentsch

Liberalization and the introduction of sector-specific regulators has caused the position of State-owned enterprises (SOEs) of network industries to change not only within national economies, but also vis-a-vis their respective States. In response, many SO ...

Wiley_Blackwell2015

A Methodology for Holistic Lifecycle Approach as Decision Support System for Closed-loop Lifecycle Management

Fatih Karakoyun

Sustainability of their products and practices provides companies with a competitive set of methods and tools to maintain, improve and expand customer and supplier relationships and to ensure access to strategic markets. Companies pay a lot of attention to ...

EPFL2015

Integrated product relationships management: a model to enable concurrent product design and assembly sequence planning

The paper describes a novel approach to product relationships management in the context of concurrent engineering and product lifecycle management (PLM). Current industrial practices in product data management and manufacturing process management systems r ...

2012

Does the apple always fall close to the tree? The geographical proximity choice of spinouts

Christopher Tucci, Andrew King

Previous studies suggest that spin-outs will locate in close proximity to the firm from which the), spawn. As a result of this process, clusters of entrepreneurial activity tend to develop around a few strong parent firms. But do all spin-outs really stay ...

2011

Swiss-aire-land

Thomas Bregman

En Suisse, ces dix dernières années, le trafic autoroutier a augmenté de 50 %. Volontairement ou non, nous bénéficions tous des transports. Nous exigeons des systèmes de locomotion de plus en plus performants, capables de répondre à des attentes plus spéci ...

2007

Impact of disorder on high quality factor III-V nitride microcavities

Nicolas Grandjean, Jean-François Carlin, Raphaël Butté, Eric Feltin, Gabriel Christmann, Dobri Simeonov

The authors report on the micron scale characterization of a monolithic GaN microcavity (MC) with lattice matched AlInN/GaN distributed Bragg reflectors by means of a microtransmission setup. This technique allows extracting very high quality factors (Q up ...

2006

Satisfying Customer Preferences via Mass Customization and Mass Production

Ralf Seifert

Two operational formats namely mass customization and mass production can be implemented to satisfy customer preference-based demand. The mass customization system consists of two stages: the initial build-to-stock phase and the final customize-to-order ph ...

2006

Marketing in New Ventures: Theory and Empirical Evidence

Marc Gruber

Marketing is considered to be of utmost importance for the success of new ventures. Therefore, research on entrepreneurial marketing has increased considerably since the late 1980s. Its findings are varied and vibrant, yet also large and extremely fragment ...

2004

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