Concept

Ecchi

Summary
Ecchi is a slang term in the Japanese language for playfully sexual actions. As an adjective, it is used with the meaning of "sexy", "dirty" or "naughty"; as a verb, エッチする or Hする means "to have sex", and as a noun, it is used to describe someone of lascivious behavior. It is softer than the Japanese word ero (エロ from Eros or "erotic"), and does not imply perversion in the way hentai does. The word ecchi has been adopted by western fans of Japanese media to describe works with sexual overtones. In western culture, it has come to be used to refer to softcore or playful sexuality, as distinct from the word hentai, which connotes perversion or fetishism. Works described as ecchi by the western fans do not show sexual intercourse or genitalia, but sexual themes are referenced. Ecchi themes are a type of fan service, and can be found in most comedy shōnen and seinen manga and harem anime. The correct transcription of the word エッチ in Hepburn notation is "etchi". However, it is typically written as "ecchi" in the Western world. In the word hentai (変態), the first kanji hen refers to strangeness or weird, and the second kanji tai refers to a condition or state. Hentai was introduced in the Meiji period as a term for change of form or transformation in science and psychology. In this context, it was used to refer to disorders such as hysteria or to describe paranormal phenomena like hypnosis or telepathy. Slowly, the meaning expanded until it had the meaning of non-standard. In the 1910s, it was used in sexology in the compound expression "hentai seiyoku" (変態性欲, abnormal sexual desire, which is rephrased as "sexual perversion" in modern times) and became popular within the theory of sexual deviance (Hentai seiyoku ron), published by Eiji Habuto and Jun'ichirō Sawada in 1915. In the 1920s, many publications dealt with deviant sexual desires and the ero guro nansensu movement. Goichi Matsuzawa calls it a period characterized by a "hentai boom". In the 1930s, censorship became more common, leading to fewer books being published on this theme.
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