Burson Cohn & Wolfe
Burson Cohn & Wolfe is a multinational public relations and communications firm, headquartered in New York City. In February 2018, parent WPP Group PLC announced that it had merged its subsidiaries Cohn & Wolfe with Burson-Marsteller. The combined agency is now known as Burson Cohn & Wolfe. BCW (Burson Cohn & Wolfe) was the world's third-largest public relations firm by revenue, as of 2018. It employed more than 4,000 people in 42 countries as of 2019. BCW is part of the BCW Group, whose brands include: AxiCom, BWR, Direct Impact, GCI Health, HZ, PSB, Prime Policy Group, and Goodfuse. BCW offers clients creative content and integrated communications services across the following sectors: business-to-business, consumer, corporate, crisis management, corporate social responsibility, healthcare, public affairs, and technology. Donna Imperato serves as global chief executive officer (CEO). She was previously CEO at Cohn & Wolfe. She announced her retirement in January 2023 and will be replaced in August 2023 by Corey duBrowa, who is currently the head of communication and public affairs at Alphabet. BCW is split into divisions by geographic region: North America, Latin America, Europe and Africa, the Middle East, and Asia-Pacific. Each region is led by a regional president who reports directly to the global CEO. Other notable employees include Karen Hughes, former senior aide to U.S. President George W. Bush; and Tom Reed, a former six-term Congressman from Corning, New York. BCW traces its roots to the founding of Burson-Marsteller in 1953 and Cohn & Wolfe in 1970. As part of a restructuring strategy, in 2018 parent company WPP PLC merged Burson-Marsteller, the sixth-largest PR firm worldwide, and Cohn & Wolfe, which ranked 12th. The merger created the third-largest PR firm, which was named BCW (Burson Cohn & Wolfe). WPP stated that it merged the firms due to their complementary skills, including Burson-Marsteller's public affairs and corporate work and Cohn & Wolfe's digital creative content, consumer, and health care work.
