The Dyula (Dioula or Juula) are a Mande ethnic group inhabiting several West African countries, including Mali, Cote d'Ivoire, Ghana, and Burkina Faso.
Characterized as a highly successful merchant caste, Dyula migrants began establishing trading communities across the region in the fourteenth century. Since business was often conducted under non-Muslim rulers, the Dyula developed a set of theological principles for Muslim minorities in non-Muslim societies. Their unique contribution of long-distance commerce, Islamic scholarship and religious tolerance were significant factors in the peaceful expansion of Islam in West Africa.
The Mandé embraced Islam during the thirteenth century following introduction to the faith through contact with the North African traders. By the 14th century, the Malian empire (c.1230-1600) had reached its apogee, acquiring a considerable reputation for the Islamic rulings of its court and the pilgrimages of several emperors who followed the tradition of Lahilatul Kalabi, the first black prince to make hajj to Mecca. It was at this time that Mali began encouraging some of its local merchants to establish colonies close to the gold fields of West Africa. This migrant trading class were known as Dyula, the Mandingo word for “merchant”.
The Dyula spread throughout the former area of Mandé culture from the Atlantic coast of Senegambia to the Niger and from the southern edge of the Sahara to forest zones further south. They established decentralized townships in non-Muslim colonies that were linked to an extensive commercial network, in what was described by professor Philip D. Curtin as a "trading diaspora". Motivated by business imperatives, they expanded into new markets, founding settlements under the auspices of various local rulers who often permitted them self-governance and autonomy. Organization of dyula trading companies was based on a clan-family structure known as the lu - a working unit consisting of a father and his sons and other attached males.
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The Hausa (autonyms for singular: Bahaushe (m), Bahaushiya (f); plural: Hausawa and general: Hausa; exonyms: Ausa; Ajami: مُوْتَانَنْ هَوْسَ; A̱kpat) are a native ethnic group in West Africa. They speak the Hausa language, which is the second most spoken language after Arabic in the Afro-Asiatic language family.
The Manding languages (sometimes spelt Manden) are a dialect continuum within the Mande language family spoken in West Africa. Varieties of Manding are generally considered (among native speakers) to be mutually intelligible – dependent on exposure or familiarity with dialects between speakers – and spoken by 30 to 40 million people in the countries Burkina Faso, Senegal, Guinea-Bissau, Guinea, Liberia, Ivory Coast and the Gambia.
The Bambara (Bamana or ߓߊ߲ߡߊߣߊ߲ Banmana) are a Mandé ethnic group native to much of West Africa, primarily southern Mali, Ghana, Guinea, Burkina Faso and Senegal. They have been associated with the historic Bambara Empire. Today, they make up the largest Mandé ethnic group in Mali, with 80% of the population speaking the Bambara language, regardless of ethnicity. According to the Encyclopedia of Africa, "Bambara" means "believer" or "infidel"; the group acquired the name because it resisted Islam after the religion was introduced in 1854 by Tukulor conqueror El Hadj Umar Tall.