The LHCb (Large Hadron Collider beauty) experiment is a particle physics detector experiment collecting data at the Large Hadron Collider at CERN. LHCb is a specialized b-physics experiment, designed primarily to measure the parameters of CP violation in the interactions of b-hadrons (heavy particles containing a bottom quark). Such studies can help to explain the matter-antimatter asymmetry of the Universe. The detector is also able to perform measurements of production cross sections, exotic hadron spectroscopy, charm physics and electroweak physics in the forward region. The LHCb collaboration, who built, operate and analyse data from the experiment, is composed of approximately 1260 people from 74 scientific institutes, representing 16 countries. Chris Parkes succeeded on July 1, 2020 as spokesperson for the collaboration from Giovanni Passaleva (spokesperson 2017-2020). The experiment is located at point 8 on the LHC tunnel close to Ferney-Voltaire, France just over the border from Geneva. The (small) MoEDAL experiment shares the same cavern. The experiment has wide physics program covering many important aspects of heavy flavour (both beauty and charm), electroweak and quantum chromodynamics (QCD) physics. Six key measurements have been identified involving B mesons. These are described in a roadmap document that formed the core physics programme for the first high energy LHC running in 2010–2012. They include: Measuring the branching ratio of the rare Bs → μ+ μ− decay. Measuring the forward-backward asymmetry of the muon pair in the flavour-changing neutral current Bd → K* μ+ μ− decay. Such a flavour changing neutral current cannot occur at tree-level in the Standard Model of Particle Physics, and only occurs through box and loop Feynman diagrams; properties of the decay can be strongly modified by new physics. Measuring the CP violating phase in the decay Bs → J/ψ φ, caused by interference between the decays with and without Bs oscillations.

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Related concepts (16)
Physics beyond the Standard Model
Physics beyond the Standard Model (BSM) refers to the theoretical developments needed to explain the deficiencies of the Standard Model, such as the inability to explain the fundamental parameters of the standard model, the strong CP problem, neutrino oscillations, matter–antimatter asymmetry, and the nature of dark matter and dark energy. Another problem lies within the mathematical framework of the Standard Model itself: the Standard Model is inconsistent with that of general relativity, and one or both theories break down under certain conditions, such as spacetime singularities like the Big Bang and black hole event horizons.
CP violation
In particle physics, CP violation is a violation of CP-symmetry (or charge conjugation parity symmetry): the combination of C-symmetry (charge symmetry) and P-symmetry (parity symmetry). CP-symmetry states that the laws of physics should be the same if a particle is interchanged with its antiparticle (C-symmetry) while its spatial coordinates are inverted ("mirror" or P-symmetry). The discovery of CP violation in 1964 in the decays of neutral kaons resulted in the Nobel Prize in Physics in 1980 for its discoverers James Cronin and Val Fitch.
Bottom quark
The bottom quark or b quark, also known as the beauty quark, is a third-generation heavy quark with a charge of −1/3 e. All quarks are described in a similar way by electroweak and quantum chromodynamics, but the bottom quark has exceptionally low rates of transition to lower-mass quarks. The bottom quark is also notable because it is a product in almost all top quark decays, and is a frequent decay product of the Higgs boson. The bottom quark was first described theoretically in 1973 by physicists Makoto Kobayashi and Toshihide Maskawa to explain CP violation.
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