Matchbox (brand)

Matchbox is a popular toy brand which was introduced by Lesney Products in 1953, and is now owned by Mattel, Inc, which purchased the brand in 1997. The brand was given its name because the original die-cast "Matchbox" toys were sold in boxes similar to those in which matches were sold. The brand grew to encompass a broad range of toys, including larger scale die-cast models, plastic model kits, slot car racing, and action figures. During the 1980s, Matchbox began to switch to the more conventional plastic and cardboard "blister packs" that were used by other die-cast toy brands such as Hot Wheels. By the 2000s, the box style packaging was re-introduced for the collectors' market, such as the 35th Anniversary of Superfast series in 2004 and the 50th Anniversary of Superfast in 2019. Products currently marketed under the Matchbox name include scale model plastic and die-cast vehicles, and toy garages. Lesney Products The Matchbox name originated in 1953 as a brand name of the British die-casting company Lesney Products, whose reputation was moulded by John W. "Jack" Odell (1920–2007), Leslie Charles Smith (1918–2005), and Rodney Smith. The name Lesney was a portmanteau of Leslie and Rodney Smith's first names. Their first major sales success was the popular model of Queen Elizabeth II's coronation coach, which sold more than a million models. Lesney co-owner Jack Odell then created a toy that paved the way for the company's future success which was designed for his daughter. Her school only allowed children to bring toys that could fit inside a matchbox, so Odell crafted a scaled-down version of the Lesney green and red road roller. This toy ultimately became the first of the 1-75 miniature range. A dump truck and a cement mixer completed the original three-model release that marked the starting point for the mass-market success of the Matchbox series. The company decided to sell the models in replica matchboxes, thus yielding the name of the series.

About this result

This page is automatically generated and may contain information that is not correct, complete, up-to-date, or relevant to your search query. The same applies to every other page on this website. Please make sure to verify the information with EPFL's official sources.

Related concepts (6)

Related lectures (2)

Matchbox (brand)

Scale model

A scale model is a physical model which is geometrically similar to an object (known as the prototype). Scale models are generally smaller than large prototypes such as vehicles, buildings, or people; but may be larger than small prototypes such as anatomical structures or subatomic particles. Models built to the same scale as the prototype are called mockups. Scale models are used as tools in engineering design and testing, promotion and sales, filmmaking special effects, military strategy, and hobbies such as rail transport modeling, wargaming and racing; and as toys.

Model car

A model car, or toy car, is a miniature representation of an automobile. Other miniature motor vehicles, such as trucks, buses, or even ATVs, etc. are often included in this general category. Because many miniature vehicles were originally aimed at children as playthings, there is no precise difference between a model car and a toy car, yet the word 'model' implies either assembly required or the accurate rendering of an actual vehicle at smaller scale.