Click fraudClick fraud is a type of fraud that occurs on the Internet in pay-per-click (PPC) online advertising. In this type of advertising, the owners of websites that post the ads are paid based on how many site visitors click on the ads. Fraud occurs when a person, automated script, computer program or an auto clicker imitates a legitimate user of a web browser, clicking on such an ad without having an actual interest in the target of the ad's link in order to increase revenue.
Web resourceA web resource is any identifiable resource (digital, physical, or abstract) present on or connected to the World Wide Web. Resources are identified using Uniform Resource Identifiers (URIs). In the Semantic Web, web resources and their semantic properties are described using the Resource Description Framework (RDF). The concept of a web resource has evolved during the Web's history, from the early notion of static addressable documents or s, to a more generic and abstract definition, now encompassing every "thing" or entity that can be identified, named, addressed or handled, in any way whatsoever, in the web at large, or in any networked information system.
WebcastA webcast is a media presentation distributed over the Internet using streaming media technology to distribute a single content source to many simultaneous listeners/viewers. A webcast may either be distributed live or on demand. Essentially, webcasting is "broadcasting" over the Internet. The largest "webcasters" include existing radio and TV stations, who "simulcast" their output through online TV or online radio streaming, as well as a multitude of Internet-only "stations".
ComscoreComscore is an American-based global media measurement and analytics company providing marketing data and analytics to enterprises; media and advertising agencies; brand marketers and publishers. Comscore was founded in July 1999 in Reston, Virginia. The company was co-founded by Gian Fulgoni, who was for many years the CEO of market research company Information Resources, Inc. (IRI) and Magid Abraham, who was also an ex-IRI employee and had served as president of IRI in the mid-1990s.
Digital economyThe digital economy is a portmanteau of digital computing and economy, and is an umbrella term that describes how traditional brick-and-mortar economic activities (production, distribution, trade) are being transformed by Internet, World Wide Web, and blockchain technologies. The digital economy is backed by the spread of information and communication technologies (ICT) across all business sectors to enhance its productivity. A phenomenon referred to as the Internet of Things (IoT) is increasingly prevalent, as consumer products are embedded with digital services and devices.
