Cult of personality

A cult of personality, or a cult of the leader, is the result of an effort which is made to create an idealized and heroic image of a leader by a government, often through unquestioning flattery and praise. Historically, it has developed through techniques of mass media, propaganda, spectacle, the arts, patriotism, and government-organized demonstrations and rallies. A cult of personality is similar to apotheosis, except that it is established by modern social engineering techniques, usually by the state or the party in one-party states and dominant-party states. Cults of personality often accompany the leaders of totalitarian or authoritarian governments. They can also be seen in some monarchies, theocracies, failed democracies and even in liberal democracies. Imperial cult Throughout human history, monarchs and other heads of state were frequently treated with enormous reverence and they were also thought to be endowed with super-human qualities. Through the principle of the divine right of kings, notably in medieval Europe, rulers were said to hold office by the will of God or the will of the gods. Ancient Egypt, Imperial Japan, the Inca, the Aztecs, Tibet, Siam (now Thailand), and the Roman Empire are especially noted for their redefinition of monarchs as "god-kings". Furthermore, the Imperial cult of ancient Rome identified emperors and some members of their families with the divinely sanctioned authority (auctoritas) of the Roman State. The spread of democratic and secular ideas in Europe and North America in the 18th and 19th centuries made it increasingly difficult for monarchs to preserve this aura, though Napoleon III, and Queen Victoria appreciated its perpetuation in their carte-de-visite portraits which proliferated, circulated and were collected in the 19th century. The subsequent development of mass media, such as radio, enabled political leaders to project a positive image of themselves onto the masses as never before. It was from these circumstances in the 20th century that the most notorious personality cults arose.

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