Concept

MacBook

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Mac (computer)

The Mac, short for Macintosh (its official name until 1999), is a family of personal computers designed and marketed by Apple Inc. The product lineup includes the MacBook Air and MacBook Pro laptops, as well as the iMac, Mac Mini, Mac Studio and Mac Pro desktops. Macs are sold with the macOS operating system. The first Mac was released in 1984, and was advertised with the highly acclaimed "1984" ad. After a period of initial success, the Mac languished in the 1990s until the 1996 acquisition of NeXT brought Steve Jobs back to Apple.

Get a Mac

The "Get a Mac" campaign is a television advertising campaign created for Apple Inc. (Apple Computer, Inc. at the start of the campaign) by TBWA\Media Arts Lab, the company's advertising agency, that ran from 2006 to 2009. The advertising campaign ran worldwide in the United States, Canada, Australia, New Zealand, the United Kingdom, Japan, and Germany. The Get a Mac advertisements follow a standard template. They open to a plain white background, and a man dressed in casual clothes introduces himself as an Apple Macintosh computer ("Hello, I'm a Mac.

MacBook Air

The MacBook Air is a line of laptop computers developed and manufactured by Apple since 2008. It features a thin, light structure in a machined aluminum case and a 13-inch (updated in 2022) and a 15-inch screen (2023). The Macbook Air's lower prices relative to the larger, higher performance MacBook Pro have made it Apple's entry-level notebook since the discontinuation of the original MacBook line in 2011. The MacBook Air was introduced in January 2008 as a premium ultraportable with a 13.

Apple silicon

Apple silicon is a series of system on a chip (SoC) and system in a package (SiP) processors designed by Apple Inc., mainly using the ARM architecture. They are the basis of Mac, iPhone, iPad, Apple TV, Apple Watch, AirPods, AirTag, HomePod, and Apple Vision Pro devices. Apple announced its plan to switch Mac computers from Intel processors to Apple silicon at WWDC 2020 on June 22, 2020. The first Macs built with the Apple M1 chip were unveiled on November 10, 2020. As of June 2023, the entire Mac lineup uses Apple silicon chips.

IBook

iBook is a line of laptop computers designed, manufactured, and sold by Apple Computer from 1999 to 2006. The line targeted entry-level, consumer and education markets, with lower specifications and prices than the PowerBook, Apple's higher-end line of laptop computers. It was the first mass consumer product to offer Wi-Fi network connectivity, which was then branded by Apple as AirPort. The iBook had three different designs during its lifetime. The first, known as the "Clamshell", was inspired by the design of Apple's popular iMac line at the time.

MacOS Sierra

macOS Sierra (version 10.12) is the thirteenth major release of macOS (formerly known as OS X and Mac OS X), Apple Inc.'s desktop and server operating system for Macintosh computers. The name "macOS" stems from the intention to unify the operating system's name with that of iOS, iPadOS, watchOS and tvOS. Sierra is named after the Sierra Nevada mountain range in California and Nevada. Its major new features concern Continuity, iCloud, and windowing, as well as support for Apple Pay and Siri.

Mac Pro

Mac Pro is a series of workstations and servers for professionals made by Apple Inc. since 2006. The Mac Pro, by some performance benchmarks, is the most powerful computer that Apple offers. It is one of four desktop computers in the current Mac lineup, sitting above the Mac Mini, iMac and Mac Studio. Introduced in August 2006, the Mac Pro was an Intel-based replacement for the Power Mac line and had two dual-core Xeon Woodcrest processors and a rectangular tower case carried over from the Power Mac G5.

Thunderbolt (interface)

Thunderbolt is the brand name of a hardware interface for the connection of external peripherals to a computer. It has been developed by Intel, in collaboration with Apple. It was initially marketed under the name Light Peak, and first sold as part of an end-user product on 24 February 2011. Thunderbolt combines PCI Express (PCIe) and DisplayPort (DP) into two serial signals, and additionally provides DC power, all in one cable. Up to six peripherals may be supported by one connector through various topologies.

Apple Store

The Apple Store is a chain of retail stores owned and operated by Apple Inc. The stores sell various Apple products, including Mac personal computers, iPhone smartphones, iPad tablet computers, Apple Watch smartwatches, Apple TV digital media players, software, and both Apple-branded and selected third-party accessories. The first Apple Stores were originally opened as two locations in May 2001 by then-CEO Steve Jobs, after years of attempting but failing store-within-a-store concepts.

Laptop

A laptop computer or notebook computer, also known as a laptop or notebook for short, is a small, portable personal computer (PC). Laptops typically have a clamshell form factor with a flat panel screen (usually in diagonal size) on the inside of the upper lid and an alphanumeric keyboard and pointing device (such as a trackpad and/or trackpoint) on the inside of the lower lid, although 2-in-1 PCs with a detachable keyboard are often marketed as laptops or as having a "laptop mode".