PathosPathos (ˈpeɪθɒs, USˈpeɪθoʊs; plural: pathea or pathê; πάθος, for "suffering" or "experience") appeals to the emotions and ideals of the audience and elicits feelings that already reside in them. Pathos is a term used most often in rhetoric (in which it is considered one of the three modes of persuasion, alongside ethos and logos), as well as in literature, film and other narrative art. Emotional appeal can be accomplished in many ways, such as the following: by a metaphor or storytelling, commonly known as a hook; by passion in the delivery of the speech or writing, as determined by the audience; by personal anecdote.
EpideicticThe epideictic oratory, also called ceremonial oratory, or praise-and-blame rhetoric, is one of the three branches, or "species" (eidē), of rhetoric as outlined in Aristotle's Rhetoric, to be used to praise or blame during ceremonies. The term's root has to do with display or show (deixis). It is a literary or rhetorical term from the Greek ἐπιδεικτικός "for show". It is generally pronounced ɛpᵻˈdaɪktɪk or ɛpᵻˈdeɪktɪk. Another English form, now less common, is epidictic ɛpᵻˈdɪktɪk.
EthosEthos (ˈiːθɒs or USˈiːθoʊs) is a Greek word meaning "character" that is used to describe the guiding beliefs or ideals that characterize a community, nation, or ideology; and the balance between caution, and passion. The Greeks also used this word to refer to the power of music to influence emotions, behaviors, and even morals. Early Greek stories of Orpheus exhibit this idea in a compelling way. The word's use in rhetoric is closely based on the Greek terminology used by Aristotle in his concept of the three artistic proofs or modes of persuasion.
RhetoricRhetoric (ˈrɛtərɪk) is the art of persuasion, which along with grammar and logic (or dialectic), is one of the three ancient arts of discourse. Rhetoric aims to study the techniques writers or speakers utilize to inform, persuade, or motivate particular audiences in specific situations. Aristotle defines rhetoric as "the faculty of observing in any given case the available means of persuasion" and since mastery of the art was necessary for victory in a case at law, for passage of proposals in the assembly, or for fame as a speaker in civic ceremonies, he calls it "a combination of the science of logic and of the ethical branch of politics".
Public speakingPublic speaking, also called oratory or oration, has traditionally meant speaking in person to a live audience. Today it includes speaking, formally or informally, to an audience through technology - live, pre-recorded, or at a distance. Confucius, the philosopher and public speaking scholar, thought a good speech should impact individual lives, regardless of whether they were in the audience. He believed that someone of power could influence the world with words and actions.
GorgiasGorgias (ˈɡɔrdʒiəs; Γοργίας; 483–375 BC) was an ancient Greek sophist, pre-Socratic philosopher, and rhetorician who was a native of Leontinoi in Sicily. Along with Protagoras, he forms the first generation of Sophists. Several doxographers report that he was a pupil of Empedocles, although he would only have been a few years younger. W. K. C. Guthrie writes that "Like other Sophists, he was an itinerant that practiced in various cities and giving public exhibitions of his skill at the great pan-Hellenic centers of Olympia and Delphi, and charged fees for his instruction and performances.
PhronesisPhronesis (phrónēsis), is a type of wisdom or intelligence relevant to practical action in particular situations. It implies both good judgment and excellence of character and habits, and was a common topic of discussion in ancient Greek philosophy. Classical works about this topic are still influential today. In Aristotelian ethics, the concept was distinguished from other words for wisdom and intellectual virtues—such as episteme and sophia—because of its practical character.
Gorgias (dialogue)Gorgias (ˈɡɔrɡiəs; Γοργίας ɡorɡíaːs) is a Socratic dialogue written by Plato around 380 BC. The dialogue depicts a conversation between Socrates and a small group of sophists (and other guests) at a dinner gathering. Socrates debates with the sophist seeking the true definition of rhetoric, attempting to pinpoint the essence of rhetoric and unveil the flaws of the sophistic oratory popular in Athens at the time. The art of persuasion was widely considered necessary for political and legal advantage in classical Athens, and rhetoricians promoted themselves as teachers of this fundamental skill.
IsocratesIsocrates (aɪˈsɒkrətiːz; Ἰσοκράτης isokrátɛ̂ːs; 436–338 BC) was an ancient Greek rhetorician, one of the ten Attic orators. Among the most influential Greek rhetoricians of his time, Isocrates made many contributions to rhetoric and education through his teaching and written works. Greek rhetoric is commonly traced to Corax of Syracuse, who first formulated a set of rhetorical rules in the fifth century BC. His pupil Tisias was influential in the development of the rhetoric of the courtroom, and by some accounts was the teacher of Isocrates.
Nicomachean EthicsThe Nicomachean Ethics (ˌnaɪkɒməˈkiən; ˌnɪkəməˈkiən; Ἠθικὰ Νικομάχεια, Ēthika Nikomacheia) is Aristotle's best-known work on ethics: the science of the good for human life, that which is the goal or end at which all our actions aim. It consists of ten subsections, referred to as books or scrolls, and is closely related to Aristotle's Eudemian Ethics. The work plays a pre-eminent role in explaining Aristotelian ethics. The theme of the work is a Socratic question previously explored in the works of Plato, Aristotle's friend and teacher, about how men should best live.
