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Concept
Taranaki
Summary
Taranaki is a region in the west of New Zealand's North Island. It is named after its main geographical feature, the stratovolcano of Mount Taranaki, also known as Mount Egmont.
The main centre is the city of New Plymouth. The New Plymouth District is home to more than 65 per cent of the population of Taranaki. New Plymouth is in North Taranaki along with Inglewood and Waitara. South Taranaki towns include Hāwera, Manaia, Stratford, Eltham, and Ōpunake.
Since 2005, Taranaki has used the promotional brand "Like no other".
Taranaki is on the west coast of the North Island, surrounding the volcanic peak of Mount Taranaki. The region covers an area of 7258 km2. Its large bays north-west and south-west of Cape Egmont are North Taranaki Bight and South Taranaki Bight.
Mount Taranaki is the second highest mountain in the North Island, and the dominant geographical feature of the region. A Māori legend says that Mount Taranaki previously lived with the Tongariro, Ngāuruhoe and Ruapehu mountains of the central North Island but fled to its current location after a battle with Tongariro. A near-perfect cone, it last erupted in the mid-18th century. The mountain and its immediate surrounds form Egmont National Park. Historically, the area consisted of a narrow coastal plain covered by bracken, tutu, rewarewa and karaka trees, with anywhere not close to the coast covered in dense forest.
Māori had called the mountain Taranaki for many centuries, and Captain James Cook gave it the English name of Egmont after the Earl of Egmont, the recently retired First Lord of the Admiralty who had encouraged his expedition. The mountain has two alternative official names, "Mount Taranaki" and "Mount Egmont".
The region is exceptionally fertile thanks to generous rainfall and rich volcanic soil. Dairy farming predominates, with Fonterra's Whareroa milk factory just outside of Hāwera producing the largest volume of dairy ingredients from a single factory anywhere in the world. There are also oil and gas deposits in the region, both on- and off-shore.
Official source
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