Concept

Hyperbole

Summary
Hyperbole (haɪˈpɜːrbəli; adj. hyperbolic ˌhaɪpərˈbɒlɪk) is the use of exaggeration as a rhetorical device or figure of speech. In rhetoric, it is also sometimes known as auxesis (literally 'growth'). In poetry and oratory, it emphasizes, evokes strong feelings, and creates strong impressions. As a figure of speech, it is usually not meant to be taken literally. 'Hyperbole' is derived from the huperbolḗ by way of Latin. The word is composed from hupér 'above, beyond' and bállō 'throw'. Unlike most English words beginning with hyper-, it is stressed on the second syllable. The first known use is in the 15th century. 'Hype' is a shortened version. Hyperbole is often used for emphasis or effect. In casual speech, it functions as an intensifier: saying "the bag weighed a ton" simply means that the bag was extremely heavy. The rhetorical device may be used for serious or ironic or comic effects. Understanding hyperbole and its use in context can help understand the speaker's point. Hyperbole generally conveys feelings or emotions from the speaker, or from those who the speaker may talk about. It can be used in a form of humor, excitement, distress, and many other emotions, all depending on the context in which the speaker uses it. Hyperbole is one of the most widely recognized and used forms of figurative language in everyday life. It is used heavily in advertising and entertainment. Advertisers use hyperbole to exaggerate the benefits of products to boost sales. Repetitive hyperbole is used in public relations to increase the popularity of a person or product. It is also used in propaganda, giving it a bad reputation. Rhetorical hyperbole is defined as "extravagant exaggeration employed for rhetorical effect" for First Amendment purposes. Greenbelt Cooperative Pub. Ass'n v. Bresler (1970), Letter Carriers v. Austin (1974) and Milkovich v. Lorain Journal Co. (1989) are notable cases. In Watts v. United States (1969) the defendant was absolved of federal anti-threat punishment for saying "the first person he would put in his scope is L.
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