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Concept
Michelin Guide
Summary
The Michelin Guides (Guide Michelin ɡid miʃlɛ̃) are a series of guide books that have been published by the French tyre company Michelin since 1900. The Guide awards up to three Michelin stars for excellence to a select few establishments. The acquisition or loss of a star or stars can have dramatic effects on the success of a restaurant. Michelin also publishes the Green Guides, a series of general guides to cities, regions, and countries.
In 1900, there were fewer than 3,000 cars on the roads of France. To increase the demand for cars and, accordingly, car tyres, car tyre manufacturers and brothers Édouard and André Michelin published a guide for French motorists, the Michelin Guide. Nearly 35,000 copies of this first, free edition of the guide were distributed. It provided information to motorists, such as maps, tyre repair and replacement instructions, car mechanics listings, hotels, and petrol stations throughout France.
In 1904, the brothers published a guide for Belgium similar to the Michelin Guide. Michelin subsequently introduced guides for Algeria and Tunisia (1907); the Alps and the Rhine (northern Italy, Switzerland, Bavaria, and the Netherlands) (1908); Germany, Spain, and Portugal (1910); the British Isles (1911); and "The Countries of the Sun" (Les Pays du Soleil) (Northern Africa, Southern Italy and Corsica) (1911). In 1909, an English-language version of the guide to France was published.
During World War I, publication of the guide was suspended. After the war, revised editions of the guide continued to be given away until 1920. It is said that André Michelin, whilst visiting a tyre merchant, noticed copies of the guide being used to prop up a workbench. Based on the principle that "man only truly respects what he pays for", Michelin decided to charge a price for the guide, which was about 750 francs or $2.15 in 1922. They also made several changes, notably listing restaurants by specific categories, adding hotel listings (initially only for Paris), and removing advertisements in the guide.
Official source
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