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Concept
Multimedia
Summary
Multimedia is a form of communication that uses a combination of different content forms such as text, audio, , animations, or video into a single interactive presentation, in contrast to traditional mass media, such as printed material or audio recordings, which features little to no interaction between users. Popular examples of multimedia include video podcasts, audio slideshows and animated videos. Multimedia also contains the principles and application of effective interactive communication such as the building blocks of software, hardware, and other technologies. The five main building blocks of multimedia are text, image, audio, video, and animation.
Multimedia can be recorded for playback on computers, laptops, smartphones, and other electronic devices. In the early years of multimedia, the term "rich media" was synonymous with interactive multimedia. Over time, hypermedia extensions brought multimedia to the World Wide Web and streaming services became more common.
The term multimedia was coined by singer and artist Bob Goldstein (later 'Bobb Goldsteinn') to promote the July 1966 opening of his "Lightworks at L'Oursin" show in Southampton, New York, Long Island. Goldstein was perhaps aware of an American artist named Dick Higgins, who had two years previously discussed a new approach to art-making he called "intermedia".
Before the invention of the term, the idea of multimedia could be taken back to when the 19th century composer Richard Wagner believed in the concept of Gesamtkunstwerk, meaning 'total artwork'. Wagner strived to combine multiple art forms- opera, drama, music - to create a perfect synthesis on stage. He looked down on the Grand Opera at the time, which emphasized individual talent, rather than the complete work as a whole. By combining these art forms, Wagner believed the most profound art could be made.
On August 10, 1966, Richard Albarino of Variety borrowed the terminology, reporting: "Brainchild of song scribe-comic Bob ('Washington Square') Goldstein, the 'Lightworks' is the latest multi-media music-cum-visuals to debut as discothèque fare.
Official source
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