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Concept
USA Today
Summary
USA Today (stylized in all caps) is an American daily middle-market newspaper and news broadcasting company. Founded by Al Neuharth on September 15, 1982, the newspaper operates from Gannett's corporate headquarters in Tysons, Virginia. Its newspaper is printed at 37 sites across the United States and at five additional sites internationally. The paper's dynamic design influenced the style of local, regional, and national newspapers worldwide through its use of concise reports, colorized images, informational graphics, and inclusion of popular culture stories, among other distinct features.
With an average print circulation of 159,233 a digital-only subscriber base of 504,000 and an approximate daily readership of 2.6 million, USA Today has the largest circulation of any newspaper in the United States. It has been shown to maintain a generally center-left audience, in regards to political persuasion. USA Today is distributed in all 50 states, Washington, D.C., and Puerto Rico, and an international edition is distributed in Asia, Canada, Europe, and the Pacific Islands.
USA Today was first conceived on February 29, 1980, when a company task force known as "Project NN" met with then-chairman of Gannett, Al Neuharth, in Cocoa Beach, Florida. Early regional prototypes of USA Today included East Bay Today, an Oakland, California-based publication published in the late 1970s to serve as the morning edition of the Oakland Tribune, an afternoon newspaper which Gannett owned at the time. On June 11, 1981, Gannett printed the first prototypes of the proposed publication. The two proposed design layouts were mailed to newsmakers and prominent leaders in journalism for review and feedback. Gannett's board of directors approved the launch of the national newspaper, titled USA Today, on December 5, 1981. At launch, Neuharth was appointed president and publisher of the newspaper, adding those responsibilities to his existing position as Gannett's chief executive officer.
Gannett announced the launch of the paper on April 20, 1982.
Official source
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