DS 3

The DS 3 (formerly known as Citroën DS3 and DS 3 Crossback) is a luxury supermini initially produced by the French automobile manufacturer Citroën and officially launched in January 2010. This was the first and entry-level model from the DS premium sub-brand (pronounced déesse, which is French for goddess), which was spun-off in 2016 into DS Automobiles. Originally manufactured as a three-door supermini hatchback with a convertible variation from 2009 to 2019, the second generation became a five-door Crossover SUV, named as DS 3 Crossback from 2018 to 2022. The model was named "2010 Car of the Year" by Top Gear, awarded first supermini four times in a row by the JD Power Satisfaction Survey UK and second most efficient supermini (Citroën DS3 1.6 e-HDi 115 Airdream: ) by What Car? behind the Citroën C3. In 2013, it was again the most sold premium subcompact car with 40% of these market shares in Europe. TOC The vehicle was initially intended to be sold as a 3-door second-generation Citroën C3. 2007 advanced projects are showing the vehicle sharing an identical front with the production second-generation C3 and no mention to the DS sub-brand. At this stage, the vehicle was named Citroën C3 Coupé. The original Citroën DS3 design was first introduced as a concept car named Citroën DS Inside, unveiled on February 5, 2009 at the Geneva Motor Show, introducing both the 2009 Citroën logo redesign and their DS sub-brand. The production model, called Citroën DS3, was introduced in August 2009, two months after the Citroën C3 II, with no emphasis that the two cars were having a lot in common. Citroën revamped their DS3 line for the summer of 2011 with a new, limited edition model, a new colour and a new decal on the roof. The new colour is brun Hickory, a shade of dark brown that recently made its debut on the DS3's bigger sibling, the DS4. One of the DS3's strongest selling points is the ability for a customer to personalize their car when they order it by mixing and matching body and roof colours, decals, and so on.