Lidl

Lidl Stiftung & Co. KG (ˈliːdl̩ ); UKˈlɪdəl ) is a German international discount retailer chain that operates over 12,000 stores across Europe and the United States. Headquartered in Neckarsulm, Baden-Württemberg, the company belongs to the Schwarz Group, which also operates the hypermarket chain Kaufland. Lidl is the chief competitor of the similar German discount chain Aldi in several markets. There are Lidl stores in every member state of the European Union as well as in Serbia, Switzerland, the United Kingdom and the United States. In 1932, Josef Schwarz became a partner in Südfrüchte Großhandlung Lidl & Co., a fruit wholesaler, and he developed the company into a general food wholesaler. In 1977, under his son Dieter Schwarz, the Schwarz-Gruppe began to focus on discount markets, larger supermarkets, and cash and carry wholesale markets. Dieter did not want to use the name Schwarz-Markt (literally "black market") and wanted to use the name of his father's former business partner, A. Lidl, but legal reasons prevented him from using that name for his discount stores. When he discovered a newspaper article about a painter and retired schoolteacher Ludwig Lidl, he bought the rights to the name from him for 1,000 German marks. Lidl is part of the Schwarz Group, the fifth-largest retailer in the world with sales of €104.3 billion (2018). The first Lidl discount store was opened in 1973, copying the Aldi concept. Schwarz rigorously removed merchandise that did not sell from the shelves, and cut costs by keeping the size of the retail outlets as small as possible. By 1977, the Lidl chain comprised 33 discount stores. Lidl opened its first UK store in 1994. Its grocery market share in the UK was 5.9% in 2019. Sven Seidel was appointed CEO of the company in March 2014, after the previous CEO Karl-Heinz Holland stepped down. Holland had served as chief executive since 2008 but left due to undisclosed "unbridgeable" differences over future strategy.