In the arts of the Western World, Primitivism is a mode of aesthetic idealization that means to recreate the experience of the primitive time, place, and person, either by emulation or by re-creation. In Western philosophy, Primitivism proposes that the people of a primitive society possess a morality and an ethics that are superior to the urban value system of civilized people.
In European art, the aesthetics of primitivism included techniques, motifs, and styles copied from the arts of Asian, African, and Australasian peoples perceived as primitive in relation to the urban civilization of western Europe. In that light, the painter Paul Gauguin's inclusion of Tahitian imagery to his oil paintings was a characteristic borrowing of technique, motif, and style that was important for the development of Modern art (1860s–1970s) in the late 19th century. As a genre of Western art, Primitivism reproduced and perpetuated racist stereotypes, such as “The Noble Savage”, with which colonialists justified white colonial rule over the non-white Other in Asia, Africa, and Australasia.
Moreover, the term primitivism also identifies the techniques, motifs, and styles of painting that predominated representational painting before the emergence of the Avant-garde; and also identifies the styles of Naïve art and of folk art produced by amateur artists, such as Henri Rousseau, who painted for personal pleasure.
Primitivism is a utopian style of art that means to represent the physical world of Nature and humanity's original state of nature with two styles: (i) chronological primitivism and (ii) cultural primitivism. In Europe, chronological primitivism proposes the moral superiority of a primitive way of life represented by the myth of a golden age of pre-societal harmony with Nature, as depicted in the Pastoral genres of European representational art and poetry.
Notable examples of European cultural primitivism are the music of Igor Stravinsky, the Tahitian paintings of Paul Gauguin, and the African period artworks of Pablo Picasso.