Xinhua News Agency (English pronunciation: ˌʃɪnˈhwɑː), or New China News Agency, is the official state news agency of the People's Republic of China. A State Council's ministry-level institution founded in 1931, Xinhua is the largest media organ in China. Xinhua is a publisher, as well as a news agency; it publishes in multiple languages and is a channel for the distribution of information related to the Chinese government and the ruling Chinese Communist Party (CCP). Its headquarters in Beijing are located close to the central government's headquarters at Zhongnanhai. Xinhua tailors its pro-Chinese government message to the nuances of each international audience. The organization has faced criticism for spreading propaganda and disinformation and for criticizing people, groups, or movements critical of the Chinese government and its policies. The predecessor to Xinhua was the Red China News Agency (), founded in November 1931 as the Chinese Soviet Zone of Ruijin, Jiangxi province. It mostly republished news from its rival Central News Agency (CNA) for party and army officials. The agency got its name of Xinhua in November 1935, at the end of the Long March, in which the Chinese Red Army retreated from Jiangxi to Shaanxi. By the outbreak of the Second Sino-Japanese War in 1937, Xinhua's Reference News translated CNA news from the Kuomintang, and also international news from agencies like TASS and Havas. Xinhua first started using letterpress printing in 1940. During the Pacific War the agency developed overseas broadcasting capabilities and established its first overseas branches. It began broadcasting to foreign countries in English from 1944. In 1949, Xinhua followed a subscription model instead of its previous limited distribution model. In the direct aftermath of the Chinese Civil War, the agency represented the People's Republic of China in countries and territories with which it had no diplomatic representation, such as British Hong Kong. In 1956, Xinhua began reporting on anti-Marxist and other opinions critical of the CCP.