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Concept
Intranet strategies
Summary
NOTOC
In business, an intranet strategy is the use of an intranet and associated hardware and software to obtain one or more organizational objectives. An intranet is an access-restricted network used internally in an organization. An intranet uses the same concepts and technologies as the World Wide Web and Internet. This includes web browsers and servers running on the internet protocol suite and using Internet protocols such as FTP, TCP/IP, HTML, and Simple Mail Transfer Protocol (SMTP).
Intranets are generally used for four types of applications:
- Communication and collaboration send and receive e-mail, faxes, voice mail, and paging discussion rooms and chat rooms audio and video conferencing virtual team meetings and project collaboration online company discussions as events (e.g., IBM Jams) inhouse blogs
- Web publishing develop and publish hyperlinked multi-media documents such as: policy manuals company newsletters product catalogs technical drawings training material telephone directories
- Business operations and management order processing inventory control production setup and control management information systems database access
- Intranet portal management centrally administer all network functions including servers, clients, security, directories, and traffic give users access to a variety of internal and external business tools/applications integrate different technologies conduct regular user research to identify and confirm strategy (random sample surveys, usability testing, focus groups, in-depth interviews with wireframes, etc.) Having a strategy pre-supposes a planned, orderly process with proper costing and budgeting, it involves consulting with the parties who are going to be using the intranet, allows for an efficient integration with existing systems and phasing-out of older ones, has long term benefits when the intranet needs to be scaled or made more secure, maintains control and quality in the hands of the designated department that "owns" it, and creates for the provision of feedback to monitor whether the "investment" is living up to the organization's expectations.
Official source
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