NOTOC
In business, an intranet strategy is the use of an intranet and associated hardware and software to obtain one or more organizational objectives. An intranet is an access-restricted network used internally in an organization. An intranet uses the same concepts and technologies as the World Wide Web and Internet. This includes web browsers and servers running on the internet protocol suite and using Internet protocols such as FTP, TCP/IP, HTML, and Simple Mail Transfer Protocol (SMTP).
Intranets are generally used for four types of applications:
Communication and collaboration
send and receive e-mail, faxes, voice mail, and paging
discussion rooms and chat rooms
audio and video conferencing
virtual team meetings and project collaboration
online company discussions as events (e.g., IBM Jams)
inhouse blogs
Web publishing
develop and publish hyperlinked multi-media documents such as:
policy manuals
company newsletters
product catalogs
technical drawings
training material
telephone directories
Business operations and management
order processing
inventory control
production setup and control
management information systems
database access
Intranet portal management
centrally administer all network functions including servers, clients, security, directories, and traffic
give users access to a variety of internal and external business tools/applications
integrate different technologies
conduct regular user research to identify and confirm strategy (random sample surveys, usability testing, focus groups, in-depth interviews with wireframes, etc.)
Having a strategy pre-supposes a planned, orderly process with proper costing and budgeting, it involves consulting with the parties who are going to be using the intranet, allows for an efficient integration with existing systems and phasing-out of older ones, has long term benefits when the intranet needs to be scaled or made more secure, maintains control and quality in the hands of the designated department that "owns" it, and creates for the provision of feedback to monitor whether the "investment" is living up to the organization's expectations.
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