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Concept
Tsingtao Brewery
Summary
Tsingtao Brewery Co. Ltd. () is China's second largest brewery, with about 15% of domestic market share and also accounts for half of China’s national beer exports. It was founded in 1903 by German settlers in Tsingtau (Qingdao), Kiautschou Bay Leased Territory. In 2016, Tsingtao was the second most consumed beer globally and had reached 2.8% share of the global beer market, after its share of the world's beer market had been steadily growing by at least 0.1 percentage points every year since 2009. Tsingtao is currently the sixth largest brewery in the world. Its logo displays an image of Huilan Pavilion that stands on the end of Zhanqiao Pier, located on Qingdao's southern shore.
Tsingtao Brewery was founded by the Anglo-German Brewery Co. Ltd., an English-German joint stock company based in Hong Kong which owned it until 1916. The brewery sold beers to mainly Europeans in China. The brewery was founded on August 15, 1903 as the Germania-Brauerei Tsingtao Co., Ltd (Germania Brewery) with a paid-in capital of 400,000 Mexican silver dollars divided into 4,000 shares priced at $100 each.
Founding members of the Supervisory Board
John Prentice, of SC Farnham, Boyd & Co., Ltd., Shanghai
Alexander McLeod, of Gibb, Livingston & Co., Shanghai
C. W. Wrightson, of Fearon, Daniel & Co., Shanghai
Max Slevogt, of Slevogt & Co., Shanghai
J. Jürgen Block, of H. Sietas & Co., Qufu
Brewery Directors
Heinrich Seifart (1904–November 25, 1907)
Ernst Siemssen (November 1907 – 1914)
Brewmasters
R. Schuster (1904–05)
Martin Wehle (1906–14)
The first beer was served on December 22, 1904.
Following the Siege of Tsingtao during World War I, Tsingtao came under Japanese military control. On August 16, 1916 an extraordinary general meeting was held in Shanghai. Liquidators were appointed and it was decided the company would be sold to the Dai-Nippon Brewery (大日本麦酒, which in 1949 was split into Asahi Breweries and what later became Sapporo Brewery). The Japanese military administration in Tsingtao approved the liquidation on September 9, 1916.
Official source
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