Ambivalent prejudice

Ambivalent prejudice is a social psychological theory that states that, when people become aware that they have conflicting beliefs about an outgroup (a group of people that do not belong to an individual's own group), they experience an unpleasant mental feeling generally referred to as cognitive dissonance. These feelings are brought about because the individual on one hand believes in humanitarian virtues such as helping those in need, but on the other hand also believes in individualistic virtues such as working hard to improve one's life. Bernard Whitley and Mary Kite contend that this dissonance motivates people to alter their thoughts in an attempt to reduce their discomfort. Depending on the situation or context that has primed them, people will give priority to either the positive beliefs or the negative beliefs, leading to a corresponding behavioral shift known as response amplification. According to Susan Fiske, there are two underlying characteristics of stigmatized groups around the world: the ideas that status predicts perceived competence and that cooperation predicts perceived warmth. Two combinations of competence and warmth produce ambivalent prejudices. The combined perception of groups as warm but incompetent leads to pitied groups, such as traditional women or older people. The combined perception of groups as competent but cold leads to envied groups, such as nontraditional women or minority entrepreneurs. Fiske uses this conception of prejudice to explain ambivalent sexism, heterosexism, racism, anti-immigrant biases, ageism, and classism. According to Whitley and Kite, ambivalent prejudice comes from one person having both good and bad thoughts about an outgroup. The example in their book The Psychology of Prejudice and Discrimination talks about race and how some people often have ambivalent attitudes towards people of other races. This means that their behavior is also ambivalent: "sometimes it is positive, sometimes negative.