Style guideA style guide is a set of standards for the writing, formatting, and design of documents. A book-length style guide is often called a style manual or manual of style (MoS or MOS). (Typical examples include The Chicago Manual of Style and the AMA Manual of Style.) A short style guide, of several pages or several dozen pages, is often called a style sheet, although that term also has multiple other meanings. The standards documented in a style guide can be applied either for general use, or be required usage for an individual publication, a particular organization, or a specific field.
SerifIn typography, a serif (ˈsɛrᵻf) is a small line or stroke regularly attached to the end of a larger stroke in a letter or symbol within a particular font or family of fonts. A typeface or "font family" making use of serifs is called a serif typeface (or serifed typeface), and a typeface that does not include them is sans-serif. Some typography sources refer to sans-serif typefaces as "grotesque" (in German, grotesk) or "Gothic", and serif typefaces as "roman".
Graphic designerA graphic designer is a professional within the graphic design and graphic arts industry who assembles together images, typography, or motion graphics to create a piece of design. A graphic designer creates the graphics primarily for published, printed, or electronic media, such as brochures and advertising. They are also sometimes responsible for typesetting, illustration, user interfaces. A core responsibility of the designer's job is to present information in a way that is both accessible and memorable.
PunchcuttingPunchcutting is a craft used in traditional typography to cut letter punches in steel as the first stage of making metal type. Steel punches in the shape of the letter would be used to stamp matrices into copper, which were locked into a mould shape to cast type. Cutting punches and casting type was the first step of traditional typesetting. The cutting of letter punches was a highly skilled craft requiring much patience and practice. Often the designer of the type would not be personally involved in the cutting.
History of Western typographyModern typographers view typography as a craft with a very long history tracing its origins back to the first punches and dies used to make seals and coinage currency in ancient times. The basic elements of typography are at least as old as civilization and the earliest writing systems—a series of key developments that were eventually drawn together into one systematic craft. While woodblock printing and movable type had precedents in East Asia, typography in the Western world developed after the invention of the printing press by Johannes Gutenberg in the mid-15th century.
Emphasis (typography)In typography, emphasis is the strengthening of words in a text with a font in a different style from the rest of the text, to highlight them. It is the equivalent of prosody stress in speech. The most common methods in Western typography fall under the general technique of emphasis through a change or modification of font: italics, boldface and . A means of emphasis that does not have much effect on blackness is the use of italics, where the text is written in a script style, or oblique, where the vertical orientation of each letter of the text is slanted to the left or right.
LegibilityLegibility is the ease with which a reader can decode symbols. In addition to written language, it can also refer to behaviour or architecture, for example. From the perspective of communication research, it can be described as a measure of the permeability of a communication channel. A large number of known factors can affect legibility. In everyday language, legibility is commonly used as a synonym for readability. In graphic design, however, legibility is often distinguished from readability.
DocumentA document is a written, drawn, presented, or memorialized representation of thought, often the manifestation of non-fictional, as well as fictional, content. The word originates from the Latin Documentum, which denotes a "teaching" or "lesson": the verb doceō denotes "to teach". In the past, the word was usually used to denote written proof useful as evidence of a truth or fact. In the Computer Age, "document" usually denotes a primarily textual , including its structure and format, e.g. fonts, colors, and .
Long sThe long s , also known as the medial s or initial s, is an archaic form of the lowercase letter . It replaced the single s, or one or both of the letters s in a "double s" sequence (e.g., "sinfulness" for "sinfulness" and "possess" or "possess" for "possess", but never *"possess"). The modern letterform is known as the "short", "terminal", or "round" s. In typography, it is known as a type of swash letter, commonly referred to as a "swash s".
Typographic alignmentIn typesetting and page layout, alignment or range is the setting of text flow or placement relative to a page, column (measure), table cell, or tab (and often to an image above it or under it). The type alignment setting is sometimes referred to as text alignment, text justification, or type justification. The edge of a page or column is known as a margin, and a gap between columns is known as a gutter.
