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Concept
Software product management
Summary
Software product management (sometimes also referred to as digital product management or, in the right context just product management) is the discipline of building, implementing and managing software or digital products, taking into account life cycle considerations and an audience. It is the discipline and business process which governs a product from its inception to the market or customer delivery and service in order to maximize revenue. This is in contrast to software that is delivered in an ad hoc manner, typically to a limited clientele, e.g. service.
To develop, sell and support a successful software product a business needs to solve its market problem, understand its market, identify the opportunity as well as develop and market an appropriate piece of software. Hence the need for product management as a core business function in software companies.
Hardware and physical product companies may also need software product management, since software and digital systems are often part of the delivery, such as when providing operating systems, or supporting the physical product or software embedded in a device.
A software product manager leads and manages one or several products from inception to phase-out in order to create customer value and deliver measurable business benefits. They collaborate with cross-functional teams (such as marketing, sales, engineering, finance, quality assurance/testing, customer service, manufacturing and installation) in order to fulfill a product vision and generate business success. The software product manager determines what products, enhancements and features to build and is accountable for the business success of an entire product portfolio. They develop the product roadmap and are responsible for the value chain of a product throughout its life cycle.
Software product management roles can be subdivided depending on their focus: product owner, product marketing manager, technical product manager and strategic product manager.
Official source
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