Palakollu is a city and the administrative headquarters of Palakollu Mandal in Narasapuram revenue division in West Godavari district of the Indian state of Andhra Pradesh. Palakollu is situated in Coastal Andhra region of the state. It occupies . census, it had a population of about 61,284 and a Metro population of about 81,199. Palakollu Municipality merged five Grama panchayats of Seven village's (Kontheru, Adavipalem, Palakollu Rural, Bhaggeswaram, Poolapalli, Varidhanam And Ullamparru) on 7 January 2020. The Seven Villages' had a population of 42,932 as of 2011 Census. It around occupies and after merged palakollu municipality, It around occupies with 35 election wards it is total population of 1,04,216 (as 2011 Census) and making it the third most populous urban area in West Godavari District in Andhra Pradesh. It is a part of Eluru Urban Development Authority. In 2018, as per the Swachh Bharat mission of the Ministry of Urban Development, Under Swachh Survekshan - 2018 Palakollu Municipality was ranked 43rd in the South Zone out of 1113 With Zonal Avg Marks 1438.96 And State Rank 20th Out of 79 With State Avg Marks 1916.2 Palakollu ULB Census Coad 802966. Palakollu was selected for the year 2015-16 Housing for All Under Pradhan Mantri Awas Yojana for houseless poor in the urban areas. At an average altitude of , Palakollu town is situated on National Highway 165 (India) and National Highway 216 (India). It is bounded by Krishna district and Vijayawada on the west, Amalapuram and Bay of Bengal on the east, Narasapuram and Bay of Bengal on the south, and Rajahmundry and East Godavari district on the north. Palakollu is home to Ksheerarama, one of the five great Pancharama Kshetras. Palakollu was also known as "Upamanyapuram" or "Ksheerapuri" or "Palakolanu" or "palacole", named after the lord Ksheera Ramalingeswara Swamy. Gradually it changed into "Upamanyapuram" or "Ksheerapuri" or "Palakolanu"and now to Palakollu. Dugdhopavanapuram and Upamanyapuram are palakollu names for palakollu.