Concept

Native advertising

Related publications (7)

Incentive Mechanism in the Sponsored Content Market With Network Effects

We propose an incentive mechanism for the sponsored content provider (CP) market in which the communication of users can be represented by a graph, and the private information of the users is assumed to have a continuous distribution function. The CP stipu ...

IEEE-INST ELECTRICAL ELECTRONICS ENGINEERS INC2023

Scrub: Online TroubleShooting for Large Mission-Critical Applications

Willy Zwaenepoel

Scrub is a troubleshooting tool for distributed applications that operate under strict SLOs common in production environments. It allows users to formulate queries on events occurring during execution in order to assess the correctness of the application’s ...

2018

Tell Me Your Ads and I'll Tell You Who You Are

Alexandra-Mihaela Olteanu

Google AdSense, one of the most popular Online Advertise Networks, uses a mix of two techniques to deliver ads: contextual ads and behavioral ads, but it is not clear when or how much of the both they actually use. In this work, we raise several concerns r ...

2012

Some Things You Always Wanted to Know About Web Pages (But Were Too Busy to Ask)

Willy Zwaenepoel, Simon Schubert

The organic growth of the web has led to web sites that exhibit a large variety of properties. We conduct a large- scale study to gain quantitative insights into the browser-side effects of the structure and behavior of thousands of the most popular web si ...

2012

Distributed Authentication in Anonymous Mobile Communities

Hamza Harkous

With the recent boom in smartphones technology, online social networks are going mobile. This trend urged phone manufacturers and social networking companies to seek novel business strategies to monetize from these new "gateways" and to give the users ...

2012

Ad-blocking Games: Monetizing Online Content Under the Threat of Ad Avoidance

Jean-Pierre Hubaux, Nevena Vratonjic, Jens Grossklags

Much of the Internet economy relies on online advertising for monetizing digital content: Users are expected to accept the presence of online advertisements in exchange for content being free. However, online advertisements have become a serious problem fo ...

2012

Native advertising

Incentive Mechanism in the Sponsored Content Market With Network Effects

Scrub: Online TroubleShooting for Large Mission-Critical Applications

Tell Me Your Ads and I'll Tell You Who You Are

Some Things You Always Wanted to Know About Web Pages (But Were Too Busy to Ask)

Distributed Authentication in Anonymous Mobile Communities

Ad-blocking Games: Monetizing Online Content Under the Threat of Ad Avoidance

Sponsored Search, Market Equilibria, and the Hungarian Method

Graph Chatbot

Chat with Graph Search

Scrub: Online TroubleShooting for Large Mission-Critical Applications

Distributed Authentication in Anonymous Mobile Communities

Some Things You Always Wanted to Know About Web Pages (But Were Too Busy to Ask)

Tell Me Your Ads and I'll Tell You Who You Are

Ad-blocking Games: Monetizing Online Content Under the Threat of Ad Avoidance

Sponsored Search, Market Equilibria, and the Hungarian Method