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Concept
Participant (company)
Summary
Participant Media, LLC is an American film production company founded in 2004 by Jeffrey Skoll, dedicated to entertainment intended to spur social change. The company finances and co-produces film and television content, as well as digital entertainment through its subsidiary SoulPancake, which the company acquired in 2016.
The company was originally named Participant Productions and went on to become a well-known independent financier. The company's name descriptively politicizes its basis on currently topical subjects presented to induce awareness of problematic social aspects.
The company has produced, financed, or co-produced over 100 films. Its films have been nominated for 73 Academy Awards, and have won 18, including Best Picture for Green Book and Spotlight.
Participant, which earned B Corp certification in 2017, is the largest company that exclusively produces and finances social impact entertainment.
The company was founded in January 2004 as Participant Productions by Jeffrey Skoll, the "second employee" of eBay, with 40 million. It focused on films in six areas the environment, health care, human rights, institutional responsibility, peace and tolerance, and social and economic justice. It evaluated projects by running them past its creative executives first, only then assessing their cost and commercial viability, and analyzing their social relevance last. Once the decision was made to go ahead with production, the company asked non-profit organizations to build campaigns around the release. In some cases, the studio has spent years creating positive word-of-mouth with advocacy groups, which are often encouraged to use the film to push their own agendas.
Official source
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