Steinberg

Steinberg Media Technologies GmbH (trading as Steinberg) is a German musical software and hardware company based in Hamburg. It develops music writing, recording, arranging, and editing software, most notably Cubase, Nuendo, and Dorico. It also designs audio and MIDI hardware interfaces, controllers, and iOS/Android music apps including Cubasis. Steinberg created several industry standard music technologies including the Virtual Studio Technology (VST) format for plug-ins and the ASIO (Audio Stream Input/Output) protocol. Steinberg has been a wholly owned subsidiary of Yamaha since 2005. The company was founded in 1984 by Karl Steinberg and Manfred Rürup in Hamburg. As early proponents and fans of the MIDI protocol, the two developed Pro 16, a MIDI sequencing application for the Commodore 64 and soon afterwards, Pro 24 for the Atari ST platform. The ST had built-in MIDI ports which helped to quickly increase interest in the new technology across the music world. In 1989, Steinberg released Cubase for Atari, and versions for the Mac and Windows platforms would follow soon afterwards. It became a very popular MIDI sequencer, used in studios around the globe. Steinberg Media Technologies AG had a revenue of 25 million DM in 1999. It had 180 employees in 2000. A planned entry on the Neuer Markt (New Market, NEMAX50) of the Deutsche Börse failed. The company had a revenue of 20 million in 2001 and 130 employees in 2002. In 2003, Steinberg was acquired by Pinnacle Systems and shortly after that, by Yamaha in 2004. With its new mother company Yamaha, Steinberg expanded design and production of its own hardware, and since 2008, it has created a range of audio and MIDI interface hardware including the UR, MR816, CC and CI series. In 2012, Steinberg launched its first iOS sequencer, Cubasis, which has seen regular updates since then. The Steinberg satellite office in London was also opened in 2012. Steinberg has won a number of industry awards including several MIPA awards, and accolades for Cubasis and its CMC controllers amongst others.