Concept
Viral phenomenon
Related concepts (6)
TikTok
'TikTok, whose mainland Chinese counterpart is Douyin' (), is a short-form video hosting service owned by ByteDance. It hosts user-submitted videos, which can range in duration from 3 seconds to 10 minutes. Since their launches, TikTok and Douyin have gained global popularity. In October 2020, TikTok surpassed 2 billion mobile downloads worldwide. Morning Consult named TikTok the third-fastest growing brand of 2020, after Zoom and Peacock. Cloudflare ranked TikTok the most popular website of 2021, surpassing Google.
Viral marketing
Viral marketing is a business strategy that uses existing social networks to promote a product mainly on various social media platforms. Its name refers to how consumers spread information about a product with other people, much in the same way that a virus spreads from one person to another. It can be delivered by word of mouth, or enhanced by the network effects of the Internet and mobile networks. The concept is often misused or misunderstood, as people apply it to any successful enough story without taking into account the word "viral".
Internet meme
An Internet meme, commonly known simply as a meme (miːm, ), is a cultural item (such as an idea, behaviour, or style) that is spread via the Internet, often through social media platforms. Inspired by the concept of memes proposed by Richard Dawkins in 1972, Internet memes can take various forms, such as images, videos, GIFs, and various other viral sensations. Characteristics of memes include their susceptibility to parody, their use of intertextuality, their propagation in a viral pattern, and their evolution over time.
Memetics
Memetics is the study of information and culture based on an analogy with Darwinian evolution. Proponents of memetics, as evolutionary culture, describe it as an approach of cultural information transfer. Those arguing for the Darwinian theoretical account tend to begin from theoretical arguments of existing evolutionary models. Memetics describes how ideas or cultural information can propagate, but doesn't necessarily imply a meme's concept is factual. Critics contend the theory is "untested, unsupported or incorrect".
Justin Bieber
Justin Drew Bieber (biːbər ; born March 1, 1994) is a Canadian singer. He is recognized for his genre-melding musicianship and global influence in modern-day popular music. Bieber was discovered by American record executive Scooter Braun and signed with RBMG Records in 2008, gaining recognition with the release of his debut seven-track EP My World (2009) and soon establishing himself as a teen idol. Bieber achieved commercial success with his teen pop-driven debut studio album, My World 2.
Disinformation
Disinformation is false information deliberately spread to deceive people. It should not be confused with misinformation, which is false information but is not deliberate. "Fake news" has sometimes been categorized as a type of disinformation, but scholars have advised not using these two terms interchangeably or using "fake news" altogether in academic writing since politicians have weaponized it to describe any unfavorable news coverage or information.