Daytime televisionDaytime is a block of television programming taking place during the late-morning and afternoon on weekdays. Daytime programming is typically scheduled to air between the hours of 9:00 a.m. and 5:00 p.m., following the early morning daypart typically dedicated to morning shows, and preceding the evening dayparts that eventually lead into prime time. The majority of daytime programming is typically targeted towards women (and in particular, housewives).
InfomercialAn infomercial is a form of television commercial that resembles regular TV programming yet is intended to promote or sell a product, service or idea. It generally includes a toll-free telephone number or website. Most often used as a form of direct response television (DRTV), they are often program-length commercials (long-form infomercials), and are typically 28:30 or 58:30 minutes in length. Infomercials are also known as paid programming (or teleshopping in Europe).
Oprah WinfreyOprah Gail Winfrey ('oʊprə; born Orpah Gail Winfrey; January 29, 1954) is an American talk show host, television producer, actress, author, and media proprietor. She is best known for her talk show, The Oprah Winfrey Show, broadcast from Chicago, which ran in national syndication for 25 years, from 1986 to 2011. Dubbed the "Queen of All Media", she was the richest African-American of the 20th century and was once the world's only black billionaire. By 2007, she was often ranked as the most influential woman in the world.
Let's Make a DealLet's Make a Deal (also known as LMAD) is a television game show that originated in the United States in 1963 and has since been produced in many countries throughout the world. The program was created and produced by Stefan Hatos and Monty Hall, the latter serving as its host for nearly 30 years. The format of Let's Make a Deal involves selected members of the studio audience, referred to as "traders", making deals with the host. In most cases, a trader will be offered something of value and given a choice of whether to keep it or exchange it for a different item.
SimulcastSimulcast (a portmanteau of simultaneous broadcast) is the broadcasting of programmes/programs or events across more than one , bitrate or medium, or more than one service on the same medium, at exactly the same time (that is, simultaneously). For example, Absolute Radio is simulcast on both AM and on satellite radio. Likewise, the BBC's Prom concerts were formerly simulcast on both BBC Radio 3 and BBC Television.
Public affairs (broadcasting)In broadcasting, public affairs radio or television programs focus on matters of politics and public policy. Among commercial broadcasters, such programs are often only to satisfy Federal Communications Commission (FCC) regulatory expectations and are not scheduled in prime time. Public affairs television programs are often broadcast at times when few listeners or viewers are tuned in (or even awake) in the U.S., in time slots known as graveyard slots; such programs can be frequently encountered at times such as 5-6 a.
Digital on-screen graphicA digital on-screen graphic, digitally originated graphic (DOG, bug, network bug, or screenbug) is a watermark-like station logo that most television broadcasters overlay over a portion of the screen area of their programs to identify the channel. They are thus a form of permanent visual station identification, increasing brand recognition and asserting ownership of the video signal. The graphic identifies the source of programming, even if it has been time-shifted—that is, recorded to videotape, DVD, or a digital personal video recorder such as TiVo.
Stop motionStop motion is an animated filmmaking technique in which objects are physically manipulated in small increments between individually photographed frames so that they will appear to exhibit independent motion or change when the series of frames is played back. Any kind of object can thus be animated, but puppets with movable joints (puppet animation) or plasticine figures (clay animation or claymation) are most commonly used. Puppets, models or clay figures built around an armature are used in model animation.
News CorporationThe original incarnation of News Corporation (abbreviated News Corp. and also variously known as News Corporation Limited) was an American multinational mass media corporation controlled by media mogul Rupert Murdoch and headquartered at 1211 Avenue of the Americas in New York City. Prior to its split in 2013, it was the world's largest media company in terms of total assets and the world's fourth largest media group in terms of revenue, and News Corporation had become a media powerhouse since its inception, dominating the news, television, film, and print industries.
Promo (media)A promo (a shorthand term for promotion) is a form of commercial advertising used in broadcast media, either television or radio, which promotes a program airing on a television or radio station/network to the viewing or listening audience. Promos usually appear during commercial breaks, although sometimes they appear during another program. Promos typically run from 15 to 60 seconds, with 30-second spots being the most common, although some occasionally last run as little as five seconds or as long as 90 seconds.
