A data lake is a system or repository of data stored in its natural/raw format, usually object blobs or files. A data lake is usually a single store of data including raw copies of source system data, sensor data, social data etc., and transformed data used for tasks such as reporting, visualization, advanced analytics and machine learning. A data lake can include structured data from relational databases (rows and columns), semi-structured data (CSV, logs, XML, JSON), unstructured data (emails, documents, PDFs) and binary data (images, audio, video). A data lake can be established "on premises" (within an organization's data centers) or "in the cloud" (using cloud services from vendors such as Amazon, Microsoft, or Google).
James Dixon, then chief technology officer at Pentaho, coined the term by 2011 to contrast it with data mart, which is a smaller repository of interesting attributes derived from raw data. In promoting data lakes, he argued that data marts have several inherent problems, such as information siloing. PricewaterhouseCoopers (PwC) said that data lakes could "put an end to data silos". In their study on data lakes they noted that enterprises were "starting to extract and place data for analytics into a single, Hadoop-based repository."
Many companies use cloud storage services such as Google Cloud Storage and Amazon S3 or a distributed file system such as Apache Hadoop distributed file system (HDFS). There is a gradual academic interest in the concept of data lakes. For example, Personal DataLake at Cardiff University is a new type of data lake which aims at managing big data of individual users by providing a single point of collecting, organizing, and sharing personal data.
An earlier data lake (Hadoop 1.0) had limited capabilities with its batch-oriented processing (Map Reduce) and was the only processing paradigm associated with it. Interacting with the data lake meant one had to have expertise in Java with map reduce and higher-level tools like Apache Pig, Apache Spark and Apache Hive (which by themselves were originally batch-oriented).