Target audience

Summary

A target audience is the intended audience or readership of a publication, advertisement, or other message catered specifically to said intended audience. In marketing and advertising, it is a particular group of consumer within the predetermined target market, identified as the targets or recipients for a particular advertisement or message. Businesses that have a wide target market will focus on a specific target audience for certain messages to send, such as The Body Shops Mother's Day advertisements, which were aimed at the children and spouses of women, rather than the whole market which would have included the women themselves. A target audience is formed from the same factors as a target market, but it is more specific, and is susceptible to influence from other factors. An example of this was the marketing of the USDA's food guide, which was intended to appeal to young people between the ages of 2 and 18. The factors they had to consider outside of the stand

Official source

https://en.wikipedia.org/wiki/Target_audience

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Clusters of science and health related Twitter users become more isolated during the COVID-19 pandemic

Marcel Salathé

COVID-19 represents the most severe global crisis to date whose public conversation can be studied in real time. To do so, we use a data set of over 350 million tweets and retweets posted by over 26 million English speaking Twitter users from January 13 to June 7, 2020. We characterize the retweet network to identify spontaneous clustering of users and the evolution of their interaction over time in relation to the pandemic's emergence. We identify several stable clusters (super-communities), and are able to link them to international groups mainly involved in science and health topics, national elites, and political actors. The science- and health-related super-community received disproportionate attention early on during the pandemic, and was leading the discussion at the time. However, as the pandemic unfolded, the attention shifted towards both national elites and political actors, paralleled by the introduction of country-specific containment measures and the growing politicization of the debate. Scientific super-community remained present in the discussion, but experienced less reach and became more isolated within the network. Overall, the emerging network communities are characterized by an increased self-amplification and polarization. This makes it generally harder for information from international health organizations or scientific authorities to directly reach a broad audience through Twitter for prolonged time. These results may have implications for information dissemination along the unfolding of long-term events like epidemic diseases on a world-wide scale.

NATURE PORTFOLIO2021

Global stimulus configuration modulates crowding

Michael Herzog, Toni Saarela, Bilge Sayim

In crowding, neighboring elements impair the perception of a peripherally presented target. Crowding is often regarded to be a consequence of spatial pooling of information that leads to the perception of textural wholes. We studied the effects of stimulus configuration on crowding using Gabor stimuli. In accordance with previous studies, contrast and orientation discrimination of a Gabor target were impaired in the presence of flanking Gabors of equal length. The stimulus configuration was then changed (1) by making the flankers either shorter or longer than the target or (2) by constructing each flanker from two or three small Gabors. These simple configural changes greatly reduced or even abolished crowding, even though the orientation, spatial frequency, and phase of the stimuli were unchanged. The results challenge simple pooling explanations for crowding. We propose that crowding is weak whenever the target stands out from the stimulus array and strong when the target groups with the flanking elements to form a coherent texture.

Association for Research in Vision and Ophthalmology2009

Grouping, pooling, and when bigger is better in visual crowding

Michael Herzog, Mauro Manassi, Bilge Sayim

In crowding, perception of a target is strongly deteriorated by nearby elements. Crowding is often explained by pooling models predicting that adding flankers increases crowding. In contrast, the centroid hypothesis proposes that adding flankers decreases crowding—‘‘bigger is better.’’ In foveal vision, we have recently shown that adding flankers can increase or decrease crowding depending on whether the target groups or ungroups from the flankers. We have further shown how configural effects, such as good and global Gestalt, determine crowding. Foveal and peripheral crowding do not always reveal the same characteristics. Here, we show that the very same grouping and Gestalt results of foveal vision are also found in the periphery. These results can neither be explained by simple pooling nor by centroid models. We discuss when bigger is better and how grouping might shape crowding.

Association for Research in Vision and Ophthalmology2012