Concept

Amazon Prime

Amazon Prime is a paid subscription service of Amazon which is available in various countries and gives users access to additional services otherwise unavailable or available at a premium to other Amazon customers. Services include same, one- or two-day delivery of goods, and streaming music, video, e-books, gaming, and grocery shopping services. In April 2021, Amazon reported that Prime had more than 200 million subscribers worldwide. In 2005, Amazon announced Amazon Prime as a membership service offering free two-day shipping within the contiguous United States on all eligible purchases for an annual fee of 79()anddiscountedonedayshippingrates.AmazonlaunchedtheprograminGermany,JapanandtheUnitedKingdomin2007;inFrance(as"AmazonPremium")in2008,inItalyin2011,inCanadain2013,inIndiainJuly2016,inMexicoinMarch2017,inTurkeyinSeptember2020,inSwedeninSeptember2021,andinPolandinOctober2021.AmazonPrimeisalsoavailableinIreland,withanewfulfilmentcentrehavingopenedinDublinin2022.AsofOctober2021,therearePrimemembersin22countriesinNorthAmerica,EuropeandAsiaPacific.AmazonPrimemembershipinAustralia,Canada,Germany,Italy,theUnitedKingdom,India,andtheUnitedStatesincludesAmazonVideo,theinstantstreamingofselectedfilmsandTVprogramsatnoadditionalcost.InNovember2011,itwasannouncedthatPrimemembershadaccesstotheKindleOwnersLendingLibrary,whichallowsuserstoborrowuptooneamonthofspecifiedpopularKindleebooks.Peoplewithanemailaddressatanacademicdomainsuchas.eduor.ac.uk,typicallystudents,areeligibleforPrimeStudentprivileges,includingdiscountsonPrimemembership.InMarch2014,AmazonincreasedtheannualUSmembershipfeeforAmazonPrimefrom79 () and discounted one-day shipping rates. Amazon launched the program in Germany, Japan and the United Kingdom in 2007; in France (as "Amazon Premium") in 2008, in Italy in 2011, in Canada in 2013, in India in July 2016, in Mexico in March 2017, in Turkey in September 2020, in Sweden in September 2021, and in Poland in October 2021. Amazon Prime is also available in Ireland, with a new fulfilment centre having opened in Dublin in 2022. As of October 2021, there are Prime members in 22 countries in North America, Europe and Asia-Pacific. Amazon Prime membership in Australia, Canada, Germany, Italy, the United Kingdom, India, and the United States includes Amazon Video, the instant streaming of selected films and TV programs at no additional cost. In November 2011, it was announced that Prime members had access to the Kindle Owners' Lending Library, which allows users to borrow up to one a month of specified popular Kindle e-books. People with an email address at an academic domain such as .edu or .ac.uk, typically students, are eligible for Prime Student privileges, including discounts on Prime membership. In March 2014, Amazon increased the annual US membership fee for Amazon Prime from 79 to $99. Shortly after this change, Amazon announced Prime Music, providing unlimited, ad-free music streaming. In November 2014, Amazon added Prime Photos, adding unlimited storage of files deemed to be photographs in the users' Amazon Drive.

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