Concept

Cardano (blockchain platform)

Summary
Cardano is a public blockchain platform. It is open-source and decentralized, with consensus achieved using proof of stake. It can facilitate peer-to-peer transactions with its internal cryptocurrency, ADA. Cardano's development began in 2015, led by Ethereum co-founder Charles Hoskinson. The project is overseen and supervised by the Cardano Foundation based in Zug, Switzerland. When launched in 2017, it was the largest cryptocurrency to use a proof-of-stake blockchain, which is seen as a greener alternative to proof-of-work protocols. After leaving Ethereum in 2014 Charles Hoskinson and Jeremy Wood set out their plans for Cardano in 2015. Hoskinson had left Ethereum after a dispute with another co-founder, Vitalik Buterin. Hoskinson wanted to accept venture capital and create a company, while Buterin wanted to keep it as a nonprofit organization. Woods and Hoskinson co-founded the business IOHK to develop blockchains for use by corporations, governments, and education institutions. Cardano was initially released to the public in 2017. That year, IOHK partnered with the University of Edinburgh to launch the Blockchain Technology Laboratory. The lab had six post-doctoral and professorial positions with up to 35 jobs created in total, and was led by Aggelos Kiayias, developer of the Ouroboros protocol. Cardano reached a market cap of $77 billion in May 2021, which was the fourth highest for a cryptocurrency at that time. Advertising agency MBLM ranked Cardano 26th for brand intimacy out of 600 brands in August 2022, in between Ford and Nestlé and the highest rank for a cryptocurrency. Citing an MBLM partner, advertising industry magazine Ad Age said Cardano's high ranking "can likely be chalked up to the gambling element of crypto". Cardano is controlled by three entities: Cardano foundation aims to standardize and promote the ecosystem (based in Switzerland). IOHK: an engineering company responsible for building the Cardano blockchain. Emurgo: responsible for commercial applications.
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