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Concept
Excite (web portal)
Summary
Excite is an American web portal operated by IAC that provides a variety of outsourced content including news and weather, a metasearch engine, and a user homepage. In the United States, the main Excite homepage had long been a personal start page called My Excite. Excite once operated a webmail service commonly known as Excite Mail until August 31, 2021.
The original Excite company was founded in 1994 and went public two years later. Excite was once a popular site on the Internet during the 1990s, with the main portal site Excite.com being the sixth most visited website in 1997. The company merged with broadband provider @Home Network but together went bankrupt in 2001. Excite's portal and services were acquired by iWon and then by Ask Jeeves, but the website went into a steep decline in popularity afterwards.
Excite originally started as Architext in June 1993 at a garage in Cupertino, California, created by Graham Spencer, Joe Kraus, Mark VanHaren, Ryan McIntyre, Ben Lutch and Martin Reinfried, who were all students at Stanford University. The goal was to create software to manage the vast information on the World Wide Web. In July 1994, International Data Group paid them US80,000 to develop an online service. In January 1995, Vinod Khosla (a former Stanford student), a partner at venture capital firm Kleiner Perkins Caufield & Byers arranged a US250,000 "first round" backing for the project, with US1.5 million in financing and Excite was formally launched in October 1995.
In January 1996, George Bell joined Excite as its chief executive officer (CEO). Excite also purchased two search engines (Magellan and WebCrawler) and signed exclusive distribution agreements with Netscape, Microsoft and Apple, in addition to other companies. Jim Bellows, then 72, was hired by Excite in 1994 to figure out how to present the content in a journalistic manner.
Official source
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