Oldsmobile 88

The Oldsmobile 88 (marketed from 1989 on as the Eighty Eight) is a full-size car that was sold and produced by Oldsmobile from 1949 until 1999. From 1950 until 1974, the 88 was the division's most profitable line, particularly the entry level models such as the 88 and Dynamic 88. The 88 series was also an image leader for Oldsmobile, particularly in the early years (1949–51), when it was one of the best performing automobiles, thanks to its relatively small size, light weight, and advanced overhead-valve high-compression V8 engine. This engine, originally designed for the larger C-bodied and more luxurious 98 series, also replaced the straight-8 on the smaller B-bodied 78. With the large, high performance V8, the Oldsmobile 88 is considered by some to be the first muscle car, although this title is disputed. Naming conventions used by GM since the 1910s for all divisions used alphanumeric designations that changed every year. Starting after the war, Oldsmobile changed their designations and standardized them so that the first number signified the chassis platform, while the second number signified how many cylinders. A large number of variations in nomenclature were seen over this long model run — Super, Golden Rocket, Dynamic, Jetstar, Delta, Delmont, Starfire, Holiday, LS, LSS, Celebrity, and Royale were used at various times with the 88 badge, and Fiesta appeared on some station wagons in the 1950s and 1960s. The name was more commonly shown as numerals in the earlier years ("Delta 88", for example) and was changed to spell out "Eighty Eight" starting in 1989. Oldsmobile introduced the 88 badge in 1949. It was named to complement the already-existing 76 and 98, and took the place of the straight-8 engined 78 in the model lineup. The new car used the same new A-body platform as the straight-6 engined 76 but paired it with the new Rocket V8 engine producing . This combination of a relatively small light body and large, powerful engine made it widely considered to be the first muscle car.

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Related concepts (7)

Oldsmobile 98

The Oldsmobile 98 (spelled Ninety-Eight from 1952 to 1991, and Ninety Eight from 1992 to 1996) is the full-size flagship model of Oldsmobile that was produced from 1940 until 1942, and then from 1946 to 1996. The name – reflecting a "Series 90" fitted with an 8-cylinder engine – first appeared in 1941 and was used again after American consumer automobile production resumed post-World War II. It was, as it would remain, the division's top-of-the-line model, with lesser Oldsmobiles having lower numbers such as the A-body 66 and 68, and the B-body 76 and 78.

Oldsmobile 88

Rebadging

In the automotive industry, rebadging is a form of market segmentation used by automobile manufacturers around the world. To allow for product differentiation without designing or engineering a new model or brand (at high cost or risk), a manufacturer creates a distinct automobile by applying a new "badge" or trademark (brand, logo, or manufacturer's name/make/marque) to an existing product line. Rebadging is also known as rebranding and badge engineering; the latter is an intentionally ironic misnomer, in that little or no actual engineering takes place.