Peer pressurePeer pressure is the direct or indirect influence on peers, i.e., members of social groups with similar interests, experiences, or social statuses. Members of a peer group are more likely to influence a person's beliefs, values, and behavior. A group or individual may be encouraged and want to follow their peers by changing their attitudes, values or behaviors to conform to those of the influencing group or individual. For the individual affected by peer pressure, this can have both a positive or negative effect on them.
Earned mediaEarned media (or free media) refers to publicity gained through promotional efforts other than advertising (paid media) or branding (owned media). There are many types of media available to online marketers and fit into the broad categories: owned, paid, and earned media. Owned media is defined as communication channels that are within one's control, such as websites, blogs, or email. Paid media refers mostly to traditional advertising.
Body imageBody image is a person's thoughts, feelings and perception of the aesthetics or sexual attractiveness of their own body. The concept of body image is used in a number of disciplines, including neuroscience, psychology, medicine, psychiatry, psychoanalysis, philosophy, cultural and feminist studies; the media also often uses the term.
Boing BoingBoing Boing is a website, first established as a zine in 1988, later becoming a group blog. Common topics and themes include technology, futurism, science fiction, gadgets, intellectual property, Disney, and left-wing politics. It twice won the Bloggies for Weblog of the Year, in 2004 and 2005. The editors are Mark Frauenfelder, David Pescovitz, Carla Sinclair, and Rob Beschizza, and the publisher is Jason Weisberger.
PhishingPhishing is a form of social engineering and scam where attackers deceive people into revealing sensitive information or installing malware such as ransomware. Phishing attacks have become increasingly sophisticated and often transparently mirror the site being targeted, allowing the attacker to observe everything while the victim is navigating the site, and transverse any additional security boundaries with the victim. As of 2020, it is the most common type of cybercrime, with the FBI's Internet Crime Complaint Center reporting more incidents of phishing than any other type of computer crime.
Small businessSmall businesses are types of corporations, partnerships, or sole proprietorships which have a small number of employees and/or less annual revenue than a regular-sized business or corporation. Businesses are defined as "small" in terms of being able to apply for government support and qualify for preferential tax policy. The qualifications vary depending on the country and industry. Small businesses range from fifteen employees under the Australian Fair Work Act 2009, fifty employees according to the definition used by the European Union, and fewer than five hundred employees to qualify for many U.
Business processA business process, business method or business function is a collection of related, structured activities or tasks performed by people or equipment in which a specific sequence produces a service or product (serves a particular business goal) for a particular customer or customers. Business processes occur at all organizational levels and may or may not be visible to the customers. A business process may often be visualized (modeled) as a flowchart of a sequence of activities with interleaving decision points or as a process matrix of a sequence of activities with relevance rules based on data in the process.
Internet memeAn Internet meme, commonly known simply as a meme (miːm, ), is a cultural item (such as an idea, behaviour, or style) that is spread via the Internet, often through social media platforms. Inspired by the concept of memes proposed by Richard Dawkins in 1972, Internet memes can take various forms, such as images, videos, GIFs, and various other viral sensations. Characteristics of memes include their susceptibility to parody, their use of intertextuality, their propagation in a viral pattern, and their evolution over time.
MarketingMarketing is the process of exploring, creating, and delivering value to meet the needs of a target market in terms of goods and services; potentially including selection of a target audience; selection of certain attributes or themes to emphasize in advertising; operation of advertising campaigns; attendance at trade shows and public events; design of products and packaging attractive to buyers; defining the terms of sale, such as price, discounts, warranty, and return policy; product placement in media or
Social engineering (security)In the context of information security, social engineering is the psychological manipulation of people into performing actions or divulging confidential information. A type of confidence trick for the purpose of information gathering, fraud, or system access, it differs from a traditional "con" in that it is often one of many steps in a more complex fraud scheme. It has also been defined as "any act that influences a person to take an action that may or may not be in their best interests.
