Viral marketingViral marketing is a business strategy that uses existing social networks to promote a product mainly on various social media platforms. Its name refers to how consumers spread information about a product with other people, much in the same way that a virus spreads from one person to another. It can be delivered by word of mouth, or enhanced by the network effects of the Internet and mobile networks. The concept is often misused or misunderstood, as people apply it to any successful enough story without taking into account the word "viral".
Opinion pollAn opinion poll, often simply referred to as a survey or a poll (although strictly a poll is an actual election), is a human research survey of public opinion from a particular sample. Opinion polls are usually designed to represent the opinions of a population by conducting a series of questions and then extrapolating generalities in ratio or within confidence intervals. A person who conducts polls is referred to as a pollster.
CrowdsourcingCrowdsourcing involves a large group of dispersed participants contributing or producing goods or services—including ideas, votes, micro-tasks, and finances—for payment or as volunteers. Contemporary crowdsourcing often involves digital platforms to attract and divide work between participants to achieve a cumulative result. Crowdsourcing is not limited to online activity, however, and there are various historical examples of crowdsourcing. The word crowdsourcing is a portmanteau of "crowd" and "outsourcing".
MultimediaMultimedia is a form of communication that uses a combination of different content forms such as text, audio, , animations, or video into a single interactive presentation, in contrast to traditional mass media, such as printed material or audio recordings, which features little to no interaction between users. Popular examples of multimedia include video podcasts, audio slideshows and animated videos. Multimedia also contains the principles and application of effective interactive communication such as the building blocks of software, hardware, and other technologies.
Social bookmarkingSocial bookmarking is an online service which allows users to add, annotate, edit, and share bookmarks of web documents. Many online bookmark management services have launched since 1996; Delicious, founded in 2003, popularized the terms "social bookmarking" and "tagging". Tagging is a significant feature of social bookmarking systems, allowing users to organize their bookmarks and develop shared vocabularies known as folksonomies. Unlike , social bookmarking does not save the resources themselves, merely bookmarks that reference them, i.
Prodigy (online service)Prodigy Communications Corporation was an online service from 1984 to 2001 that offered its subscribers access to a broad range of networked services. It was one of the major internet service providers of the 1990s. The company claimed it was the first consumer online service, citing its graphical user interface and basic architecture as differentiation from CompuServe, which started in 1979 and used a command-line interface. Prodigy was described by the New York Times as "family-oriented" and one of "the Big Three information services" in 1994.
Private messageIn computing, a private message, personal message, or direct message (abbreviated as PM or DM) refers to a private communication sent or received by a user of a private communication channel on any given platform. Unlike public posts, PMs are only viewable by the participants. Though long a function present on IRCs and Internet forums, private channels for PMs have recently grown in popularity due to the increasing demand for privacy and private collaboration on social media. There are two main types of private messages.
PodcastA podcast is a program made available in digital format for download over the Internet. For example, an episodic series of digital audio that a user can download to a personal device to listen to at a time of their choosing. Podcasts are primarily an audio medium, with some programs offering a supplemental video component. Streaming applications and podcasting services provide a convenient and integrated way to manage a personal consumption queue across many podcast sources and playback devices.
Public relationsPublic relations (PR) is the practice of managing and disseminating information from an individual or an organization (such as a business, government agency, or a nonprofit organization) to the public in order to influence their perception. Public relations and publicity differ in that PR is controlled internally, whereas publicity is not controlled and contributed by external parties. Public relations may include an organization or individual gaining exposure to their audiences using topics of public interest and news items that do not require direct payment.
Copy editingCopy editing (also known as copyediting and manuscript editing) is the process of revising written material (copy) to improve readability and fitness, as well as ensuring that a text is free of grammatical and factual errors. The Chicago Manual of Style states that manuscript editing encompasses "simple mechanical corrections (mechanical editing) through sentence-level interventions (line, or stylistic, editing) to substantial remedial work on literary style and clarity, disorganized passages, baggy prose, muddled tables and figures, and the like (substantive editing)".
