Direct marketing

Related lectures (23)

Page 2 of 3

Presents a self-shaving app with adjustable blades and various designs, covering the Business Model Canvas, value propositions, and market trends.

Discusses entrepreneurial marketing, launching new ventures, understanding customer behavior, market entry timing, and technology adoption.

Explores the marketing mix and guerilla marketing strategies for technology-driven startups.

Covers the basics of entrepreneurship for technology-driven startups.

Emphasizes understanding customer needs, values, and competitor analysis for entrepreneurial success.

Explores marketing strategy for startups, emphasizing customer understanding and competitive advantage.

Covers the identification and evaluation of business opportunities, entrepreneurial marketing, and navigating the funding universe.

Explores understanding customer needs, customer value, and analyzing competition for entrepreneurial success.

Explores business model theory, customer value, revenue streams, and cost structures, using real-world examples to illustrate key concepts.

Emphasizes the importance of a strong value proposition in entrepreneurial marketing.