Lecture
Strategic Marketing and Technology Commercialization
Description
This lecture covers the content elements of strategic marketing and technology commercialization, including understanding the market, making strategic choices, brand importance, new products/services, communication, pricing, implementation, and future outlook. It also discusses major forces in the environment such as technological advancements and political-legal influences, as well as fads, trends, and market segmentation. Additionally, it explores marketing channels, niche markets, marketing research, and the marketing research process steps.
Official source
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