Emotional choice theory

Related lectures (32)

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Covers the theoretical foundations of choice theory and its key components for decision making.

Explores choice models to predict consumer behavior and market shares.

Explores the Optima case study, analyzing attitudes and mode choice.

Covers the theoretical foundations of choice theory, decision makers, alternatives, attributes, decision rules, utility, and behavioral assumptions.

Covers microsimulation and aggregate market shares calculation based on choice models.

Delves into human decision-making beyond rationality, exploring concepts like the decoy effect.

Explores the use of choice models to predict consumer behavior in various contexts.

Explores microeconomic consumer theory, utility maximization, optimization problems, and decision-making models.

Introduces behavior modeling through a simple example, focusing on analyzing the market for electric cars.

Discusses predicting future behavior, identifying outliers, and improving model specification.