Behavior Modeling: Simple Example

Introduces behavior modeling through a simple example, focusing on choice modeling components and the analysis of the electric car market.

Explores Bayesian methods in choice modeling for personalized menu optimization and individual choice prediction.

Explores mixture models, including discrete and continuous mixtures, and their application in capturing taste heterogeneity in populations.

Explores maximum likelihood inference, comparing models based on likelihood ratios and demonstrating with a coin example.

Explores maximum likelihood inference, model selection, and comparing models using likelihood ratios.