Midjourney is a generative artificial intelligence program and service created and hosted by San Francisco-based independent research lab Midjourney, Inc. Midjourney , called "prompts", similar to OpenAI's DALL-E and Stable Diffusion.
The tool is currently in open beta, which it entered on July 12, 2022. The Midjourney team is led by David Holz, who co-founded Leap Motion. Holz told The Register in August 2022 that the company was already profitable. Users create artwork with Midjourney using Discord bot commands.
Midjourney, Inc. was founded in San Francisco, California by David Holz, previously co-founder of Leap Motion. The Midjourney image generation platform first entered open beta on July 12, 2022. However, on March 14, 2022, the Discord server launched with a request to post high-quality photographs to Twitter/Reddit for system's training.
The company has been working on improving its algorithms, releasing new model versions every few months. Version 2 of their algorithm was launched in April 2022 and version 3 on July 25. On November 5, 2022, the alpha iteration of version 4 was released to users and on March 15, 2023, the alpha iteration of version 5 was released. The 5.1 model is more 'opinionated' than version 5, applying more of its own stylization to images, while the 5.1 RAW model adds improvement while working better with more literal prompts.
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Midjourney is currently only accessible through a Discord bot on their official Discord server, by direct messaging the bot, or by inviting the bot to a third party server. To generate images, users use the command and type in a prompt; the bot then returns a set of four images. Users may then choose which images they want to . Midjourney is also working on a web interface.
Founder David Holz says he sees artists as customers, not competitors of Midjourney. Holz told The Register that artists use Midjourney for rapid prototyping of artistic concepts to show to clients before starting work themselves.