Phoebe Greenberg

Phoebe Greenberg has been a pioneer and cultural visionary in Montreal for over 20 years. This cultural entrepreneur has founded two iconic spaces in the heart of Old Montreal, recognized for the quality of their programming and their avant-garde. She is the daughter of Irving Greenberg, one of the founders of Minto Group in 1955 and Shirley Greenberg, a pioneer in the Canadian feminist movement. She is also the mother of artist Miles Greenberg. Phoebe Greenberg established PHI in Montreal, Canada. PHI consists of the PHI Foundation for Contemporary Art (2007, formerly DHC/ART), the PHI Centre (2012), and the PHI Studio (2019). Originally from Ottawa, Canada, Phoebe Greenberg is a graduate of the Jacques Lecoq International Theater School in Paris. After working almost two decades in theater, Greenberg turned her interest towards contemporary art. The PHI Foundation for Contemporary Art, the first entity under the banner of PHI, was thus established in 2007 by the cultural protagonist, exhibiting works from around the world. Akin to the ‘kunsthalle’ model, the PHI Foundation became a non-collecting institution exhibiting contemporary art. While common in Europe, this model was and remains entirely foreign within the North American, and certainly Montreal, context. Driven by her desire to make art accessible and part of everyday life, Greenberg committed to ensuring that this infrastructure would be free to the public. In 2012 Greenberg established the PHI Centre to champion projects at the crossroads of art, cinema, music, virtual reality and augmented reality. Greenberg's first virtual reality work was a collaboration with Felix & Paul Studios with Patrick Watson in 2015. Strangers was a one-on-one encounter with the celebrated musician at his Montreal studio. PHI Studio (2019) develops exhibitions and immersive experiences. Greenberg first founded the PHI Foundation for Contemporary Art (formerly known as DHC/ART) in 2007, dedicated to the dissemination of contemporary art both locally and internationally.