RokuRoku (ˈroʊkuː ) is a brand of hardware digital media players manufactured by American company Roku, Inc. headquartered in San Jose, CA. They offer access to streaming media content from online services. The first Roku model, developed in collaboration with Netflix, was introduced in May 2008. Roku devices are considered to have popularized the concept of low-cost, small-form-factor set-top boxes for over-the-top media consumption. Roku has also licensed its platform as middleware for smart TVs.
Cord-cuttingIn broadcast television, cord-cutting refers to the pattern of viewers, referred to as cord-cutters, cancelling their subscriptions to multichannel television services available over cable or satellite, dropping pay television channels or reducing the number of hours of subscription TV viewed in response to competition from rival media available over the Internet. This content is either free or significantly cheaper than the same content provided via cable.
Digital media playerA digital media player (also sometimes known as a streaming device or streaming box) is a type of consumer electronics device designed for the storage, playback, or viewing of digital media content. They are typically designed to be integrated into a home cinema configuration, and attached to a television and/or AV receiver. The term is most synonymous with devices designed primarily for the consumption of content from streaming media services such as internet video, including subscription-based over-the-top content services.
Over-the-top media serviceAn over-the-top (OTT) media service is a media service offered directly to viewers via the Internet. OTT bypasses cable, broadcast, and satellite television platforms: the types of companies that have traditionally acted as controllers or distributors of such content. It has also been used to describe no-carrier cellphones, for which all communications are charged as data, avoiding monopolistic competition, or apps for phones that transmit data in this manner, including both those that replace other call methods and those that update software.
Internet Protocol televisionInternet Protocol television (IPTV) is the delivery of television content over Internet Protocol (IP) networks. This is in contrast to delivery through traditional terrestrial, satellite, and cable television formats. Unlike downloaded media, IPTV offers the ability to stream the source media continuously. As a result, a client media player can begin playing the content (such as a TV channel) almost immediately. This is known as streaming media. Although IPTV uses the Internet protocol it is not limited to television streamed from the Internet (Internet television).
Pay televisionPay television, also known as subscription television, premium television or, when referring to an individual service, a premium channel, refers to subscription-based television services, usually provided by multichannel television providers, but also increasingly via digital terrestrial, and streaming television. In the United States, subscription television began in the late 1970s and early 1980s in the form of encrypted analog over-the-air broadcast television which could be decrypted with special equipment.
Multichannel television in the United StatesMultichannel television in the United States has been available since at least 1948. The United States is served by multichannel television through cable television systems, direct-broadcast satellite providers, and various other wireline video providers; among the largest television providers in the U.S. are DirecTV, Altice USA, Charter Communications (through its Spectrum division, which also includes the former Time Warner Cable and Bright House Networks systems), Comcast (through its Xfinity division), Dish Network, and Verizon Communications (through its FiOS division).
CinemaxCinemax (alternatively shortened to Max) is an American pay television, cable, and satellite television network owned by the Home Box Office, Inc. subsidiary of Warner Bros. Discovery. Developed as a companion "maxi-pay" service complementing the offerings shown on parent network Home Box Office (HBO) and initially focusing on recent and classic films upon its launch on August 1, 1980, programming featured on Cinemax currently consists primarily of recent and older theatrically released motion pictures, and original action series, as well as documentaries and special behind-the-scenes featurettes.
A la carte pay televisionA la carte pay television (from the French à la carte, "from the menu"), also referred to as pick-and-pay, is a pricing model for pay television services in which customers subscribe to individual television channels. For subscription distribution services, a la carte pricing contrasts with the prevailing model of bundling, in which channels are grouped into packages that are offered on an all-or-nothing basis.
Product bundlingIn marketing, product bundling is offering several products or services for sale as one combined product or service package. It is a common feature in many imperfectly competitive product and service markets. Industries engaged in the practice include telecommunications services, financial services, health care, information, and consumer electronics. A software bundle might include a word processor, spreadsheet, and presentation program into a single office suite.